Are OLED Phones Worth the Premium?

Published January 3, 2018

Perhaps the most important development in the display industry in the last few years was the decision made by Apple to shift to OLED displays for its flagship iPhone. That decision, made in the first quarter of 2016, set off a chain of expansions in OLED capacity that has driven the display equipment industry to new heights, and sorted the display industry into ‘haves’ and ‘have-nots’ depending on each company’s OLED capabilities. Now that Apple has released its iPhone X at a substantial price premium, we’ve seen and heard a few signs that suggest that Apple might be asking for too much, so it’s worth considering: is the OLED display worth the price?

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Written by

Ross Young

Ross.Young@DisplaySupplyChain.com