11:10 – 11:40 Keynote Address: Integrating Next-Generation Displays in Automotive Design Thomas Seder, PhD., GM Technical Fellow, Chief Technologist, HMI, General Motors Tom will describe GM’s vision for how displays of the future will be integrated into automobile design and how displays contribute to a successful product, both in today’s vehicle landscape and in the autonomous vehicles of the future.
12:10 - 12:30 Market Opportunity Industry Analyst The presentation will describe the current and future landscape of the automobile market with product and geographic segmentation, including the issue of autonomous vehicles, and address the three areas of interest for conference participants: flat panel displays, touch panels and heads-up displays.
Session 2 is intended to review the unique issues and opportunities for flat panels in automotive applications. Presenters will describe display innovations targeted at the automotive market, the advantages and trade-offs of technology choices and the outlook for OLED displays in the automotive market.
Keynote Address: Roger Lanctot, Associate Director, Global Automotive Practice, Strategy Analyticswill review trends in both the automotive and display markets and their implications for automotive display requirements. Roger will describe the challenges faced by OEMs to make effective use of the ever-expanding data available to inform the driver without causing driver distraction, and the implications of new display technologies for the automotive landscape.
Tier 1 Supplier Outlook Automotive OEM executivewill describe the automotive flat panel display environment from a Tier 1 perspective. How are technology and market developments in the display industry affecting their product roadmaps?
Panel Supplier Outlook Steve Vrablik, Director, Sales of JDI Display America, Inc will describe JDI's contribution to innovative displays in the automotive space, and how innovative display technology will be implemented in the automotive market.
Display panel maker executive will describe their roadmap for automotive displays. How existing technologies penetrate into the automotive market and how new technologies will enable new functionality for drivers and passengers in the automotive space
Material Supplier Strategy Corning executive will describe how innovations in cover glass and other material technology innovations can improve performance and device utility Q&A Bob O'Brien to moderate Q&A on automotive market and technology challenges
3:00 - 3:15 Break
3:15 – 4:25Session 3: Touch Displays and Interfaces
Session 3 will deal with the challenges of touch displays in automotive applications. The session will address the design choices for interactivity and the issues surrounding the themes of safety, utility, and ubiquity, and how innovations in touch panel technology are improving the in-car experience. Specific issues to be addressed include the use of touch for HMI vs. other input mechanisms (voice, gesture, etc.), touch on curved display surfaces, haptic feedback and the in-car environment.
Industry Outlook Industry analyst will review trends automotive market for touch panels, both those integrated with displays and stand-alone panels.
Material Supplier Strategy Jonathan Kahl, PhD, Senior Research Scientist at 3M will describe the importance of surface texture on consumer preference in touch displays, and how touch panel designs can provide the best user experience in both functional and asthetic areas.
Asahi Glass Company executive will describe the contributions of glass to touch panel performance and the impact that glass innovations will have on the automotive display market
Optical Film company executive will describe the unique challenges of the automotive space for display design, and the contribution of optical films to both display performance and touch screen / interactive performance.
4:25 – 5:30 Session 4: Heads-up Displays and Augmented Reality Session 4 will address the landscape and potential for Heads-Up Displays in the automotive application. The session will begin with a Tier 1 supplier laying out the unique issues for HUD, including the successes and failures (or incomplete successes) of past HUD offerings. Display makers representing competing technology choices in this area (LCD, DLP, others) will describe the advantages and challenges of competing display technologies in this application.
Michael Firth, Marketing Manager, Texas Instruments will describe the application of Digital Light Processing (DLP) technology to automotive markets. Michael will review aspects of DLP and describe the challenges and advantages of this technology for use in heads-up displays.