11:00 – 11:30 Keynote Address: Integrating Next-Generation Displays in Automotive Design Thomas Seder, PhD., GM Technical Fellow, Chief Technologist, HMI, General Motors Tom will describe GM’s vision for how displays of the future will be integrated into automobile design and how displays contribute to a successful product, both in today’s vehicle landscape and in the autonomous vehicles of the future.
11:30 - 12:00 Keynote Address: Rashmi Rao, Senior Director, Advanced Engineering, Harman Inc. Rashmi will describe how Harman will be Humanizing the Autonomous Car. Autonomy should not mean monotony, so automakers must develop differentiated in-car experiences reflecting consumer lifestyles. Rashmi will describe how consumer demands will be met by advanced in-car experiences, and discuss the focus areas for Harman in enabling the connected car of 2025.
12:00 - 1:00 Lunch
1:00 - 1:30 Keynote Address: Roger Lanctot, Associate Director, Global Automotive Practice, Strategy Analyticswill review trends in both the automotive and display markets and their implications for automotive display requirements. Roger will describe the challenges faced by OEMs to make effective use of the ever-expanding data available to inform the driver without causing driver distraction, and the implications of new display technologies for the automotive landscape.
Session 2 is intended to review the unique issues and opportunities for flat panels in automotive applications. Presenters will describe display innovations targeted at the automotive market, the advantages and trade-offs of technology choices and the outlook for OLED displays in the automotive market.
Alex Ma, Senior Manager, Auto, Varitronixwill describe their roadmap for automotive displays. How existing technologies penetrate into the automotive market and how new technologies will enable new functionality for drivers and passengers in the automotive space
Bob O'Brien to moderate Q&A on automotive market and technology challenges
2:45 - 3:00 Break
3:00 – 4:20Session 3: Touch Displays and New Materials
Session 3 will deal with the challenges of touch displays in automotive applications. The session will address the design choices for interactivity and the issues surrounding the themes of safety, utility, and ubiquity, and how innovations in touch panel technology are improving the in-car experience. Specific issues to be addressed include the use of touch for HMI vs. other input mechanisms (voice, gesture, etc.), touch on curved display surfaces, haptic feedback and the in-car environment.
Material Supplier Strategy Jonathan Kahl, PhD, Senior Research Scientist at 3M will describe the importance of surface texture on consumer preference in touch displays, and how touch panel designs can provide the best user experience in both functional and asthetic areas.
Tom Trill, President, Asahi Glass Company Business Development, Americaswill describe Glass-as-a-Platform with its aesthetic, industrial, functional and safety performance capabilities, and how it can deliver an immersive, content-rich connected in-cabin experience. 4:20 – 5:30 Session 4: Heads-up Displays and Augmented Reality Session 4 will address the landscape and potential for Heads-Up Displays in the automotive application. The session will begin with a Tier 1 supplier laying out the unique issues for HUD, including the successes and failures (or incomplete successes) of past HUD offerings. Display makers representing competing technology choices in this area (LCD, DLP, others) will describe the advantages and challenges of competing display technologies in this application.
Michael Firth, Marketing Manager, Texas Instruments will describe the application of Digital Light Processing (DLP) technology to automotive markets. Michael will review aspects of DLP and describe the challenges and advantages of this technology for use in heads-up displays.
Daniel Cashen, Engineering Manager, Daqri Automotive will discuss the trends toward larger field of view (FOV) and longer image distances (VID), the challenges of integration with current HUD technology, and how these challenges feedback into tangible demand for HUD technologies.