2018 SID/DSCC Display Week Conference May 21st - May 24th, 2018 LA Convention Center
Andrew Cochrane Interactive VR/AR/Interactive Content Creator
Abstract: Everybody, Calm the **** Down: The Road to Mass Adoption Virtual Reality is in year 4 of its current incarnation as a consumer product. Those who are investing or trying to get investment in this emerging market often try to compare its expected adoption rate to technologies that precede it – cinema, cellphones, video games, or the internet. In reality, VR will follow an adoption curve unique unto itself, and it will only be with hindsight that we can properly understand the watershed moments that will lead to its mass adoption. This will be a multi-decade journey, and the only thing that is certain is that everyone needs to work hard and calm down, it’s going to be great.
Bio: Andrew Cochrane is a content creator working in virtual and augmented reality, installations, live events, and mobile and web apps. Andrew has a unique ability to contribute his extensive knowledge and insight into both the creative and technological aspects of a project, offering a unique blend of narrative focus, artistic savvy, and high-tech problem solving. In 2017 he led the creation of five animated 360º art films for the “Vegas: Alter Your Reality”Experience and executive-produced a segment for The USA Today Network’s weekly VR show “VRtually There”.Other recent work includes creating a 360º skydiving experience for Intel, a VR tour of Google’s retail program, the intro for Google’s Jump 360º video platform, and a real-time dance performance using Intel’s Realsense platform featured in their 2016 Anthem commercial and at CES that year. Andrew was also the creative and technical lead on VR experiences for USA Today, Mr. Robot, The Strain, GE, Michigan Football, and several others currently in production. He has developed applications and content for projects that use technologies such as Cardboard, GearVR, PC-based HMD’s, Google’s Tango, real-time performance capture, projection mapping, data visualization, and numerous other emerging technologies.