2018 SID/DSCC Display Week Conference May 21st - May 24th, 2018 LA Convention Center
Kristin Kolodge Executive Director, Driver Interaction and Human Machine Interface J.D. Power
Abstract: Voice of the Customer: Displays as a Trust Enabler Consumer sentiment regarding automated vehicles is weighed down by a growing level of skepticism for the technology. Displays will provide a strategic and influential means to have a dialogue with the consumer to build trust, and more.
BIO: Kristin Kolodge is Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power. She is responsible for developing a new HMI Practice at the company and monitoring customer insights, perceptions and behaviors of the consumers interacting with the technology in their vehicles and around them.
Prior to joining J.D. Power in 2014, Ms. Kolodge was senior manager of HMI and ergonomics at Fiat Chrysler. She spent the majority of her 18 years at the company developing automotive features that enhance the customer interface by optimizing ergonomics, intuitiveness and usability. She led the development of the vehicle HMI process that integrated human factors, ergonomics and cognitive analysis into actionable design direction. She also served as senior manager of product investigations and campaigns responsible for conducting technical investigations on products related to vehicle safety and compliance and making recommendations regarding potential field campaign actions.
Ms. Kolodge received a bachelor’s degree in mechanical engineering from Michigan Technological University and a master’s degree in engineering management from the University of Michigan.