Abstract: In this presentation, the barriers that must be overcome to bring Augmented Reality HUD to market will be described from both an AR HUD supplier and OEM perspective. In particular, the many HUD design challenges posed by the unique AR HUD requirements will be discussed and solutions will be described. Additionally, the challenges of supporting such a sensor rich AR system that places considerable computational demands of the vehicle electrical architecture will be presented.
Bio: Patricia Scarpaci recently joined Envisics, an innovator in the development of holographic head-up displays and other products for the automotive industry, as Executive Vice President of Automotive. In this role, she has responsibility for business development and commercialization, including leading the design, development and execution, of holographic products for the automotive business unit. Prior to joining Envisics, Patricia was employed by Panasonic Automotive Systems Company for 19 years. At Panasonic she held the position of Group Manager of Sales for the General Motors account, which at its peak had annual revenue exceeding $800M. She led a team of sales professionals responsible for audio components, batteries, cameras, head-up displays, infotainment, rear-seat entertainment and various other electronic components. Patricia’s career in the automotive industry began over 31 years ago. Hired by General Motors as a new college graduate, she quickly was promoted from entry level positions to the leadership ranks. During her 12 years at GM she held several leadership positions in both Materials Management and Purchasing. Patricia’s education includes a Masters Degree in Business Administration from Wayne State University, with a focus in Strategic Management. She also received a Bachelors Degree from Ferris State University where she graduated with the highest honors and was recognized by Who’s Who in American College and University Students.