2018 SID/DSCC Display Week Conference May 21st - May 24th, 2018 LA Convention Center
Pete Lude CTO Mission Rock Digital
Abstract: Immersive Entertainment – Opportunities and Pitfalls Content producers and distributors are now in a race to unlock the secret of how new immersive imaging and sound technologies might completely alter the entertainment experience in the near future. There are debates on the technical requirements, on necessary interoperability standards and on the trade-off between interactivity and immersion for storytelling. It’s becoming clear that different types of content – such as scripted dramas, sports, concerts or hobbyist DIY shows – may require very different user experiences. What is the impact on display technology? And what applications might first appear in the market?
Bio: Pete Ludé is a prominent engineering executive in advanced imaging and sound. He currently serves at CTO of Mission Rock Digital, a San Francisco-based engineering firm specializing in next-generation media. Current work includes display technology for next-generation cinema, immersive sound, and interchange pipelines for VR, AR and plenoptic (light field) imaging systems. Ludé has previously been involved in pioneering broadcast facilities, laser-illuminated projectors and datacasting endeavors. He has served as Chief Innovation Officer at Real D, and before that was Senior Vice President of Sony's Silicon Valley R&D labs. Ludé is past-president of SMPTE – the Society of Motion Picture and Television Engineers – and a SMPTE fellow. Pete was founding Chairman of the Laser Illuminated Projector Association, currently serves as co-chair of the ASC Plenoptic Imaging committee and is a frequent speaker on the future of cinema, volumetric imaging systems and advanced display technology.