2018 SID/DSCC Automotive Display Conference Tuesday, May 22, 2018 LA Convention Center
Dr. Thomas Seder GM Technical Fellow & Chief Technologist - HMI General Motors R&D
Abstract: In this presentation, the barriers that must be overcome to bring Augmented Reality HUD to market will be described from both an AR HUD supplier and OEM perspective. In particular, the many HUD design challenges posed by the unique AR HUD requirements will be discussed and solutions will be described. Additionally, the challenges of supporting such a sensor rich AR system that places considerable computational demands of the vehicle electrical architecture will be presented.
Bio: Dr. Seder is currently a GM Technical Fellow and Chief Technologist-HMI within GM R&D. He is responsible for technology roadmapping and developing advanced display and control technologies, and cockpit interaction designs. Tom began his career at the Rockwell Science Center where he developed high energy density materials for use as propellants and chemical laser fuels. From there he transferred to Rockwell Collins to lead Displays Technology and Human Machine Interface research groups at Rockwell Collins and ultimately was the Director of Advanced Technology and Product Planning for Rockwell Collins Air Transport Systems. Tom then joined Guardian Industries Science Center as the Director of Sputtered Films Technology, leading an organization charged with developing thin film optics technologies and products. Finally, he was the Director of Advanced Technology at Guardian prior to joining GM in 2006. Tom’s current research interests are in the area of Information Architecture, Information Display, Displays Technology and HUD-based Augmented Reality and Enhanced Vision Systems.
Dr. Seder holds a PhD in Physical Chemistry from Northwestern University and an MBA from the University of Iowa.