The IFA (Internationale Funkaustellung) conference in Berlin is arguably the world’s most important conference every year. The IFA organizers have an ongoing PR battle with the US-based Consumer Technology Association about whether CES or IFA is more important. IFA typically gets more visitors because it is open to the public; CES gets more trade visitors. For those in the global display and consumer electronics industries, suffice to say that both are important.
IFA is a chance for leading companies to showcase their newest products and technology, and often the forum for first-ever introductions of key innovations. Sometimes this depends on the timing of new product introductions: if a company is ready to launch in the summer months, it will choose IFA, but if not it’s likely to launch at CES. Flagship phones are often launched at the Mobile World Congress in February. Of course, the industry’s most valuable company, Apple, disregards all of these events to put on their own show.
Here’s an overview of the product announcements of key industry players:
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