Chris Larson Senior Vice President TCl North America
Bio: Chris Larson serves as senior vice president of TCL North America, where he leads the company’s brand and marketing efforts. As a 25-year veteran of the consumer electronics business, Larson joined TCL in 2014 and has led the team responsible for creating the fastest growing TV brand in North America for the last three years. Prior to TCL, Larson held several senior leadership positions at Toshiba.
As TCL strives to be America’s preferred consumer electronics brand in North America, Larson continues to leverage the assets of a highly vertically integrated manufacturer and its massive volume capabilities. In addition to television where TCL is one of the top three brands today, TCL has large ambitions to leverage that success in adjacent businesses, such as home audio, portable audio, mobile handsets, home appliances, and other related goods, bringing them to the North America market.