Dr. David Hermann Technical Expert - Visual Performance and Display Technology Volvo Car Group
Automotive Displays – The Window To The Future
This decade has witnessed an unprecedented market growth for automotive displays. Why is that? And what will the future look like? The automotive industry is in its most profound phase of transformation ever, where cars are evolving from manually piloted vehicles via smartphones on wheels and supercomputers on wheels, into new-energy-powered autonomously mobile personal spaces and service providers. While this development requires ever more computing power, sensing technology and artificial intelligence/machine learning, it needs to be ”designed around you” - the human. Consequently, the user interface and the user experience become absolutely vital. Whether the car assists you in your driving through the many ADAS safety functionalities available already today, or you are being driven by the car, the human visual system is the most fundamental of our senses in these contexts - thus, the automotive user interfaces of today, as well as most certainly of tomorrow, will have a key piece of visual technology: display technology. In this presentation we will give an outlook on this future from the perspective of the Swedish OEM Headquarters as well as the Californian OEM R&D Tech Center - through the window of the automotive display.
Dr. Hermann has worked with Volvo Car Corporation AB since 2011, and was appointed Technical Expert in 2014 within the area of Visual Performance and Display Technology. He has been deeply involved in display developments for the SPA and CMA platforms since their launches in 2015-2017, and in display improvements for the preceding vehicle platform, and is deeply involved in all current and future display projects at Volvo Cars. Dr. Hermann worked for Sintermask GmbH in Germany 2009-2011 and for Sintermask Technologies AB in Sweden 2005-2009, with the development of optical technology for additive manufacturing machines. Dr. Hermann worked at Chalmers University of Technology 1992-1998 and 2000-2005, within liquid crystal physics and optics, and obtained his PhD in Physics in 1997 and title of Docent in Physics in 2001. He was a postdoc in 1998-2000 in Japan and Italy. He graduated in 1992 from Uppsala University.