Dr. Simon W.H. Hsu Director, Principle Researcher, Automotive Solution Business Unit AU Optronics
Title : Display Maker’s Opportunities & Activities for Recent Fast-Evolving Automotive Industry.
Abstract: End-user behavior has been significantly changed by the evolution of consumer electronic devices in the past decade, including full-time connectivity, friendly interface with touch interaction, and large-size screen with vivid picture quality. These behavioral changes naturally affect how end users expect the car interior design, in particular the display and the way to interact with it. Display is becoming the most important human-machine interface in car not only because the number of displays installed per vehicle keeps increasing for emerging applications like E-Mirror, but also because the advancement of autonomous driving will eventually release driver from steering wheel and pedals. Furthermore, transformation from combustion engine to battery-powered electric vehicle is an ongoing big thing expedited by worldwide regulations, and it also poses new challenges on display which we already perceived. Therefore, we expect the coming decade to be the most important period than ever for automotive display evolution. In this talk, we will share how panel maker like AU Optronics makes efforts on automotive display technologies for this exciting opportunity, as well as how to cope with accompanying challenges, together with our customers.
Bio: Dr. Simon W.H. Hsu currently serves as business division director of automotive solution business unit in AU Optronics, where he has responsibilities of business development, technology marketing, project management, and product fulfillment for automotive displays. He has joined AU Optronics for thirteen years, and experienced from research & development, product strategy, investment planning, to business practice. Prior to AU Optronics, he served as software engineer and technology advisor in InfoPower Corp, who is specialized in analytical software for enterprise business intelligence. Hsu received B.S. degree in electrical engineering and Ph.D. degree in electro-optics engineering from National Taiwan University. He is also a SID Asian Committee member and has over 160 invention patents, 40 academic publications worldwide.