Bio: Mark Fihn currently heads a publishing company called Veritas et Visus, where he supports the flat panel display industry based on his expertise related to notebook PCs, Tablet PCs, touch technologies, the LCD TV market, and display related human factors, including high resolution and wide aspect ratios. Prior to Veritas et Visus, Mark worked for 3 years at the market research firm DisplaySearch. He additionally participated for 15 years in computer system and LCD-related procurement at Texas Instruments and Dell while living in the United States and Taiwan. He has been active in many display-related areas, most specifically in publicly championing industry-wide adoption of high resolution displays, notebook LCD standardization, and video sub-system integration. Mark was educated at St. Olaf College (Northfield, Minnesota), the American Graduate School of International Management, (Phoenix, Arizona); St. Edward’s University, (Austin, Texas), and in the University of Texas at Austin’s doctoral program in International Business.