Max McDaniel VP and Chief Marketing Officer, Display and Flexible Technology Group Applied Materials
Display Technology Inflections and Investment Trends
The display industry is characterized by waves of technology inflections each of which has inexorably driven increased process complexity and materials innovation. The technology inflections include LCD Scaling (which continues in TVs today), OLEDs in mobility, and, looking to the future, OLEDs in TVs, foldable displays, μ-LED, natural-3D and more. Along with advanced materials engineering, these inflections leverage increasing process intensity to increase performance, simplify assembly and reduce the use of separate components such as backlights, polarizers and others. This trend away from a component-rich to a process-rich architecture enables overall display cost reduction and drives adoption of displays in new applications, heralding a “display everywhere” future.
Max McDaniel is the VP and Chief Marketing Officer of Applied Materials Display and Flexible Technology Group. He has held engineering, marketing and financial management roles in high-tech equipment companies for over 25 years. Mr. McDaniel has been at Applied Materials since 2003. Prior to joining Applied Materials he served over twelve years at Watkins-Johnson, a Semiconductor and LCD equipment manufacturer, where he worked in R&D, engineering, and marketing roles.
He holds a Bachelor’s degree in Physics from the University of California, Santa Cruz, and an MBA from Washington University in St. Louis.