Michael Firth Marketing Manager, DLP Automotive Texas Instruments
Abstract: This presentation will provide the audience an introduction to automotive transparent window display technology and the various target applications including vehicle to pedestrian communication, advertisement, and in-car entertainment. Both visible and 405nm DLP technology will be discussed as well as some of the key considerations when designing a transparent display for the automotive environment.
Bio: Michael Firth is responsible for the worldwide marketing of the Automotive Display DLP products at Texas Instruments Incorporated. With more than 20 years' experience working in the IC industry, his professional experience includes a variety of positions in business development and product marketing. Michael holds a BS in Engineering Physics from the University of Oklahoma.