Ross Young


Automotive And Display Industries Converge At First-Ever SID/DSCC Automotive Display Market Focus Conference

Campbell, CA and Austin, TX -

The Society for Information Display (SID), together with Display Supply Chain Consultants (DSCC), today announced the full conference agenda for the upcoming Automotive Display Market Focus Conference (MFC), to be held on Tuesday, May 23, at the Los Angeles Convention Center during Display Week. This new addition to Display Week's esteemed annual Business Track will bring together display and automotive industry experts to examine a broad range of topics associated with the vehicle display ecosystem.

Commenting on the MFC's impressive line up of industry experts in the automotive space, SID's Marketing Chair, Sri Peruvemba, notes, "Display Week is truly the right place and time for our newest Market Focus Conference to make its debut. With the proliferation of display technologies and materials increasingly migrating into the automotive space, Display Week is the ideal venue to bring together industry professionals from both arenas to share the latest advancements."

DSCC's President, Bob O'Brien, also points out, "As the automotive sector is one of the most exciting market segments in the display industry today, working with SID to create this conference was an opportunity to bring leaders of the industry together. The highly qualified speakers and panelists promise to impart valuable, practical information that attendees can utilize in their work."

Themed "Safety, Utility, Ubiquity," the Automotive MFC will navigate deep into the automotive display market, highlighting challenges and opportunities facing us today and down the road. The conference will kick off immediately following the morning's general Display Week keynote sessions. Attendees at the MFC will hear from three dynamic keynote speakers, as well as an array of industry leaders addressing hot automotive display topics in three additional panel sessions. Full conference agenda and details are below.

11:00 – 11:30 a.m. Keynote Address: Integrating Next-Generation Displays in Automotive Design

General Motors' Thomas Seder, GM technical fellow and chief technologist – Human Machine Interface (HMI), will describe GM's vision for how displays of the future will be integrated into automobile design and how displays contribute to a successful product.

11:30 a.m. – 12:00 p.m. Keynote Address: Humanizing the Autonomous Car

In her talk, Rashmi Rao, senior director, advanced engineering for leading automotive electronics supplier HARMAN International, will describe the importance of differentiated in-car experiences in meeting consumer demands. She will further discuss how HARMAN will contribute to enabling the connected car of 2025.

1:00 – 1:30 p.m. Keynote Address: Automotive and Display Market Trends

The amount of driving-related data continues to escalate, and OEMs must find new ways to keep drivers informed without distracting them. Roger Lanctot, associate director for the Global Automotive Practice at market research firm Strategy Analytics, will identify these challenges, as well as the implications of new display technologies for the automotive landscape.

1:30 – 2:45 p.m. Flat-Panel Display Ubiquity

Presenters for this session will describe display innovations targeted at the automotive market, the advantages and trade-offs of technology choices and the outlook for OLED displays in the automotive market. Following the presenters' talks, DSCC's O'Brien will moderate a Q&A on the automotive market and related technology challenges. Speakers include:

  • Steve Vrablik, sales director for JDI Display America, Inc., will describe JDI's contribution to innovative displays in the automotive space, and how innovative display technology will be implemented in the automotive market.
  • Alex Ma, senior manager, automotive, BOE-Varitronix, will describe his firm's roadmap for automotive displays, including how existing technologies integrate into the automotive market and how new technologies will enable new functionality for drivers and passengers.
  • Fabio Salgado, program manager, Corning Automotive Interiors, will discuss how innovations in thin, tough, and 3D cold-formable cover glass and new surface treatments can meet these emerging automotive trends.
  • Qais Sharif, vice president, product management, Driver Information & Displays with Visteon, will describe how Visteon is transforming the future of mobility with cockpit electronics.

3:00 – 4:20 p.m. Touch Displays and New Materials

This session addresses design choices for interactivity, issues surrounding safety, utility and ubiquity, and how innovations in touch panel technology improve the in-car experience. Specific topics include using touch for HMI vs. voice, gesture or other input mechanisms, touch on curved display surfaces, haptic feedback and the in-car environment. Session speakers are:

  • Chuck Milligan, CEO of FlexEnable, Inc., will describe FlexEnable's conformable organic LCD (OLCD) technology and its application in automotive interiors.
  • Leo Ikeda, marketing manager, FujiFilm North America Corp., will discuss metal mesh touch sensors and their application in automotive touch surfaces.
  • Jonathan Kahl, senior research scientist at 3M Corp., will describe the importance of surface texture on consumer preference in touch displays, and how touch panel designs can provide the best user experience in both functional and aesthetic areas.
  • Tom Trill, president of Asahi Glass Co.'s business development in the Americas, will describe glass-as-a-platform with its aesthetic, industrial, functional and safety performance capabilities, and how it can deliver an immersive, content-rich connected in-cabin experience.

4:20 – 5:30 p.m. Heads-up Displays and Augmented Reality

In this session, a Tier 1 supplier will lay out the unique issues for heads-up displays (HUDs), including the fate of past HUD offerings. Display makers representing competing HUD technology options will describe the advantages and challenges of their display technologies for this application. This session's speakers include:

  • Pablo Richter, principal technical expert, optical technologies, Continental Automotive GmbH, will discuss new HUD developments, including future trends and requirements, and approaches and challenges for new augmented reality (AR) HUD concepts.
  • Michael Firth, marketing manager, Texas Instruments, will describe the application of TI's Digital Light Processing (DLP) technology to automotive markets. He will review DLP's functionality and describe its challenges and advantages for use in HUD applications.
  • Daniel Cashen, engineering manager, Daqri Automotive, will discuss trends toward larger field of view and longer image distances, the challenges of integration with current HUD technology, and how these challenges impact tangible demand for HUD technologies.

Sponsors for the Automotive Display Market Focus Conference include Corning Inc. (gold) and Tianma (silver). To register for Display Week, including the automotive conference and others in the Business Track, visit

About Display Week 2017
The 54th SID International Symposium, Seminar and Exhibition, or Display Week 2017, will take place May 21-26 at the Los Angeles Convention Center in Los Angeles, Calif. Display Week is the premier gathering of system integrators, designers, consumers, scientists, engineers and manufacturers in the field of electronic information displays. For more information on Display Week 2017, visit or follow us on LinkedIn, Facebook and Twitter @DisplayWeek. Display Week tweets can be created, viewed and shared using the hashtag #DisplayWeek17.

About SID
The Society for Information Display (SID) is the only professional organization focused on the display industry. In fact, by exclusively focusing on the advancement of electronic display technology, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry's best new products. The organization's members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales. To promote industry and academic technology development, while also educating consumers on the importance of displays, SID hosts more than 10 conferences a year, including Display Week, which brings industry and academia all under one roof to showcase technology that will shape the future. SID's global headquarters are located at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008. For more information, visit

About DSCC

Display Supply Chain Consultants (DSCC) was formed by experienced display market analysts from throughout the display supply chain and delivers valuable insights through consulting, syndicated reports and events. The company has offices in the US, China, Japan, Korea, Taiwan and the UK. DSCC is on the web at and can be reached in the US at