Ross Young


Display Supply Chain Consultants (DSCC) Opens Shanghai Office - Rita Li Joins as Director of China Operations

Austin, TX -

In response to growing demand for its reports and consulting services, Display Supply Chain Consultants (DSCC) is pleased to announce that it has opened a Shanghai office and hired Rita Li as Director of China Operations.

Ms. Li has over 10 years of experience in China’s emerging flat panel display industry. She worked for 3 years in Business Development at Universal Scientific Industrial (USI) where she managed supply chain management internally and maintained key external client relationships with AUO, Innolux and others for PCBAs. She then worked for 5 years at NPD DisplaySearch where she had responsibility for display and solar/PV sales and marketing in China playing a critical role in the company’s growth in reports, consulting and events. After the company was acquired, she moved to a public display solutions company in 2015, which brought metal mesh technologies to the China market and played a critical market and business development role there.

According to Yoshio Tamura, President of DSCC Asia, “Rita played a key role in the success of NPD DisplaySearch in China, not just in displays but in the solar market as well. She had responsibility for sales and marketing of both products and events and developed close relationships with Chinese display companies. We are confident that she will play an essential role for DSCC as the first employee in Greater China and have similar success.”

DSCC has developed a growing number of display supply chain reports with particular emphasis on the rapidly growing OLED market. It has also been responding to a steady demand of consulting projects and ran the SID Business Track in 2017. For Chinese and Taiwanese companies looking to gain more information on DSCC, Rita Li can be contacted at or 86.137.6493.4841.

About DSCC

DSCC, a Counterpoint Research Company, is the leader in advanced display market research with offices across all the key manufacturing centers and markets of East Asia as well as the US and UK. It was formed by experienced display market analysts from across the display supply chain and delivers valuable insights, data and supply chain analyses on the display industry through consulting, syndicated reports and events. Its accurate and timely analyses help businesses navigate the complexities of the display supply chain.