Bob O'Brien


The SID/DSCC Business Conference Auto Session Highlights Challenging Display Sector

Austin, TX -

The 2021 SID/DSCC Virtual Business Conference at DisplayWeek, sponsored by Applied Materials, Corning, GE, OTI, Radiant Vision Systems and TOK will feature over 40 different talks on all aspects of the display industry. One session of the conference will address the dynamic market for automotive displays, which combines some of the most attractive prices for flat panel displays with some of the most demanding requirements.

The session entitled “Automotive Display Market and Technology Outlook” will feature presentations from display experts from one the world’s most prestigious automotive OEMs (BMW), one of the world’s most important Tier 1 suppliers (Continental) and the world’s largest flat panel display maker (BOE Varitronix), plus talks from leading analysts from two world-renowned research companies. The presenters are shown below and their bios are on our website and can be reached from https://www.displaysupplychain...

  • Martin Zobl, Senior Expert Displays, BMW
  • Kyle Davis, UI/UX Senior Analyst, IHS Markit
  • Roger Lanctot. Director Automotive Connected Mobility, Strategy Analytics
  • Dan Cashen, Head of HMI High Performance Compute NA, Continental
  • YM Chan, Manager – TFT/TPM Development, BOE Varitronix

Automotive Display Market and Technology Outlook Presenters

“The Automotive application has some of the most unique and challenging requirements for displays, making it a key area of technology innovation,” said Bob O’Brien, Co-Founder and Principal Analyst at DSCC. “In this session of the Business Conference, we get creative and dynamic representatives from some of the most important companies across the automotive display value chain, from panel maker to Tier 1 to OEM. Add to that presentations from automotive display specialists from two of the most important research firms covering the industry, and this session becomes a must-see for anyone participating in the automotive display segment.”

Each presenter’s talk is summarized below:

Martin Zobl, Senior Expert Displays, BMW

Displays have become a central part of automotive interior concepts and design. They are the main interface between the car occupants, their personal digital ecosystems, the car and the environment. Due to changing usage profiles and consumer electronics driven customer expectations, displays will play an even more important role in future cars. Emerging technologies offer numerous opportunities for this.

This presentation will look at BMW's view on these opportunities and associated challenges.

Kyle Davis, UI/UX Senior Analyst, IHS Markit

Over the past couple of years, OEMs have targeted the vehicle’s displays to differentiate themselves from the competition. This presentation will outline different strategies in designing the vehicle’s displays to improve the user experience. Kyle will use data points to demonstrate trends related to displays, including Center Stack Display size and orientation, Instrument Cluster size and type, Augmented Reality HUDs, and Multi-Display Modules.

Dan Cashen, Head of HMI High Performance Compute NA, Continental

As reliance on consumer electronics grows, so do expectations for in-vehicle displays. As a result, the automotive display ecosystem is experiencing unprecedented change, demanding exponential increases in available computing power and enabled functional use cases. This presentation will discuss what computing enablers will fuel the transformation and the effect they will have on the display ecosystem and associated use cases.

Roger Lanctot. Director Automotive Connected Mobility, Strategy Analytics

Technology is enabling larger, higher resolution displays in vehicles and the ability to interface with higher resolution sources and richer content. The need to render in-dash and head-up display experiences that are mission critical for safety applications as well as engaging for content consumption is fueling the drive to redefine the in-cabin experience. Combined with new user interfaces, driver monitoring systems, haptics, and touch screens means that displays are increasing important for building brand connections for car makers. This presentation will look at the underlying enabling technologies and applications fueling the shift toward wider, taller, richer in-vehicle displays and the implications for the industry.

YM Chan, Manager – TFT/TPM Development, BOE Varitronix

In the past couple of years, OLED has managed to get recognized by consumers because of its True Black, Ultra High Contrast and High Color Gamut. Auto OEMs have the same demands for Automotive Cockpit Displays. Using a dual-cell LCD panel—referred to as “BD Cell” for short - offers several important technical advancements that conventional LCD screens don’t. BOE Varitronix introduces the latest display advancements – Wide Screen Curved BD Cell Cockpit for Automotive Application with Pixel Dimming, Halo Free, Best in Class Contrast, High Brightness and High Color Gamut.

The Automotive Display Market and Technology Outlook session is just one of the nine sessions in the 2021 SID/DSCC Virtual Business Conference at DisplayWeek but will highlight one of the most attractive applications in the display industry. Attendees will access presentations by the leading analysts and executives in the display industry covering the most important market and technology developments in displays. Display Week 2021 will take place from May 17-21 as an entirely virtual event. Registration for Display Week can be found at

About Display Week 2021
The 58th Display Week, presented by the Society for Information Display (SID), will take place May 17-May 21. Display Week is the world's leading event focused on emerging electronic display and visual information technologies from concept to market. Display Week attracts attendees from the entire ecosystem of R&D, engineering, design, manufacturing, supply chain, marketing, sales and financial, as well as commercial and consumer end-user markets. It delivers unparalleled learning opportunities, market-moving trends, sourcing, roadmaps-to-market, and connections for career and business growth. For more information on Display Week 2021, visit or follow us on LinkedIn, Facebook, Twitter @DisplayWeek (hashtag #DisplayWeek2021), Instagram @siddisplayweek or the Display Week YouTube Channel.

About SID
The Society for Information Display (SID) is the only professional organization focused on the electronic display and visual information technology industries. In fact, by exclusively focusing on the advancement of electronic display and visual information technologies, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry's best new products. The organization's members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales. To promote industry and academic technology development, while also educating consumers on the importance of displays, SID hosts more than 10 conferences a year, including Display Week, which brings industry and academia all under one roof to showcase technology that will shape the future. SID's global headquarters are located at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008. For more information, visit

About DSCC

Display Supply Chain Consultants (DSCC) was formed by experienced display market analysts from throughout the display supply chain and delivers valuable insights through consulting, syndicated reports and events. The company has offices in the US, China, Japan, Korea, Taiwan and the UK. DSCC is on the web at and can be reached in the US at