2018 SID/DSCC Automotive Display Market Conference Tuesday, May 22, 2018 LA Convention Center
The purpose of the SID Automotive Display Market Conference (ADMC) is to explore business and market issues facing the display industry as it grows in all automotive and vehicle applications. We recommend a title of “Safety, Utility, Ubiquity” given the opportunities for strong growth in this sector for the display industry. The SID 2018 ADMC seeks to build on the success of the 2017 ADMC and the ongoing SID Metro Detroit Vehicle Displays Symposium with a 3/4-day conference oriented to the business and market aspects of automotive displays. We anticipate that, as in 2017, the ADMC will be coupled with an automotive track in the technical symposium to form a complete overview of industry developments that will be attractive to display makers, automotive suppliers, OEMs, and analysts for both the display and automotive industries.
1:30 – 2:30 Session 2: Displays in Autonomous Vehicles
Session 2 will start with an afternoon keynote presentation addressing the likely timeline for semi-autonomous and autonomous vehicles, and the role of displays in both enabling the new advances and addressing passenger interaction in an autonomous vehicle world. The presentation will be followed by an extended Q&A with a panel of industry experts discussing the prospects and barriers of autonomous vehicles.
2:30 – 3:45 Session 3: Flat Panel Displays Reshape the Auto Interior
Session 3 is intended to review the unique issues and opportunities for flat panels in automotive applications. Presenters will describe display innovations targeted at the automotive market, the advantages and trade-offs of technology choices and at least one presenter will describe the outlook for OLED displays in the automotive market. The session will be composed of presentations followed by a Q&A session.
4:00 – 5:20 Session 4: Head-up Displays and Augmented Reality
Session 4 will address the landscape and potential for Head-Up Displays in the automotive application. The session will begin with a joint presentation by executives from General Motors and an exciting new HUD technology supplier, Envisics. The session will be composed of presentations followed by a Q&A session.