2017 SID/DSCC Automotive Display Conference Tuesday, May 23, 2017 LA Convention Center
Leo Ikeda Marketing Manager Fujifilm North America Corp
Abstract: Silver-metal mesh technology for touch sensors is expanding as an ITO alternative. One of the reasons is because of the growing dimensions of touch panels in the IT market (e.g. from smartphone to laptop). The automotive market has similar challenges to the IT market as well as additional requirements. For example, in the automotive market, up-sizing of touch panels is proceeding similarly to the IT market. Also, it's expected to make new user value, automotive markets will want curved or shaped surfaces of user interfaces. We believe that Fujifilm's metal-mesh technology solves all of these demands. This presentation will review the history about how our sensor solved the technical issues to enter the IT market. Then we'll discuss the technology barriers for entering into the automotive market and how Fujifilm's technology will solve them.
Bio: Leo Ikeda is the marketing manager for the Fujifilm North America Corporation. He has over 5 year's of touch sensor industry experience. He has marketing responsibilities covering a wide range of touch sensor applications, including smart phone, tablet, laptop and automotive. Leo earned Ph.D. in Chemistry from The University of Toyama in 2009.
Date: May 22-26 Society for Information Display (SID) DisplayWeek Business Track Location: Los Angeles Convention Center.