Aaron Dew

Director of Product Development | TCL
Aaron Dew

Presentation abstract:

TCL is a top global electronics brand with a growing world-wide market share in televisions, including a number 2 market position in the United States in 2019. In the 6 years since the launch of TCL TV sales in the US, the growth of the TCL TV brand in North America has been impressive. That growth is fueled by TCL’s powerful vertical integration, a focus on delivering great customer experiences and providing exceptional mainstream display performance.

With the launch of the world’s first TV featuring a mini-LED backlight display in 2019, TCL demonstrated its continued commitment to big-screen television display technology innovation. As announced at CES earlier this year, TCL will further strengthen its TV display performance with the upcoming deployment of Vidrian™ mini-LED backlight technology. Featuring an active matrix array of tens of thousands of mini-LEDs directly infused in glass, TCL’s next-generation of displays will deliver high-precision local dimming contrast, enhanced uniformity, and brilliant luminance. With Vidrian mini-LED technology occupying the upcoming premium 8K TV line, TCL will also continue to bring exceptional display performance across a range of TVs to fit any room in any home.


Aaron Dew is a consumer electronics leader with a passion for delivering easy entertainment experiences through elegant hardware. Experienced in launching the earliest home streaming devices, guiding the product development of award-winning displays and leading the TCL TV line to quickly take a top 2 market share in the US, Aaron has clear insight into how successful organizations transform technology into beautifully simple home entertainment.