Roger Lanctot SID19 Auto


Distraction and Delight – the Fine Line

As car makers struggle to redefine the user experience in the highly connected car the temptation to distract the driver with delightfully displayed information is strong. The car makers that win this battle will combine richly rendered information in a minimalist package that engages without endangering the driver. At the same time, autonomous driving display opportunities remain tantalizing on the horizon. Both paths point to enhanced and brand defining in-cabin experiences.