2021 AMOLED Smartphone Revenue Reaches $397B - A Record 56% Unit Share for Flexible AMOLED

Published January 3, 2022

DSCC has released its latest Quarterly Advanced Smartphone Features Report and revealed its preliminary Q4’21 and 2021 AMOLED smartphone unit and revenue results.

Q3’21 and Q4’21 were very strong quarters for AMOLED smartphone panel procurements and AMOLED smartphone revenue. Q3’21 finished strong with a 22% Q/Q and 33% Y/Y increase of 163M AMOLED smartphone panels and $106B for smartphone revenue followed by Q4’21, with an 11% Q/Q increase to 180M AMOLED smartphone panels and $110B in smartphone revenue. On a panel procurement basis, we expect 2021 to achieve a total of 634M AMOLED smartphone panels, a 27% Y/Y increase and $397B for smartphone revenue, a 22% Y/Y increase.

For 2021, flexible AMOLED smartphone panels increased by 28% Y/Y to account for a 56% unit share and a 73% revenue share. This dominant share was a result of the expected Q3’21 and Q4’21 lift from Apple for the iPhone 13 series and more brands launching flexible AMOLED smartphones to focus on premium smartphones in light of chip supply shortages.

Quarterly AMOLED Smartphone Panels by Substrate, Q1’20-Q4’21

Source: Quarterly Advanced Smartphone Features Report
Source: Quarterly Advanced Smartphone Features Report

For 2021, on an AMOLED panel procurement basis, we expect Apple to have a 29% unit share, followed by Samsung with a 21% unit share. For 2021, on smartphone revenue basis, we expect Apple to have a 41% revenue share followed by Samsung with a 20% revenue share.

Annual AMOLED Smartphone Revenue Share by Brand, 2020-2021

Source: Quarterly Advanced Smartphone Features Report
Source: Quarterly Advanced Smartphone Features Report

For 2021, we expect Apple to have the top five models for units. The top five models for 2020 vs. 2021 on a panel shipment timeline are shown below. In 2021, Apple is expected to account for a 24% unit share and a 33% revenue share for all AMOLED smartphones.

2020 vs 2021 Top 5 AMOLED Smartphone Panel Procurement by Brand

Source: Quarterly Advanced Smartphone Features Report
Source: Quarterly Advanced Smartphone Features Report

For 2021, as a result of more premium smartphones being introduced, 5G and higher refresh rates also increased to record levels. As noted in the 5G article this week, 5G worldwide deployments increased over 390% Y/Y in 2021. In 2021, we expect 5G to account for a record 67% unit share and an 81% smartphone revenue share. In 2021, 5G Sub-6 GHz is the dominant 5G network band with an 81% unit share. As a result of the Apple 13 series and other AMOLED smartphones supporting 5G mmWave + Sub-6GHz, we saw this network band increase to a 19% share.

Annual Forecast Network Type Unit Share, 2018-2021

Source: Quarterly Advanced Smartphone Features Report
Source: Quarterly Advanced Smartphone Features Report

In 2021, 120Hz and higher refresh rates also had significant unit share gains. As more use cases for gaming, AR/VR and demand for longer battery usage occurred, 120Hz and higher refresh rates increased to a 34% unit share from a 11% unit share in 2020.

Annual Refresh Rate Unit Share, 2018-2021

Source: Quarterly Advanced Smartphone Features Report
Source: Quarterly Advanced Smartphone Features Report

The report also provides extensive forecasts out to 2026 covering:

  • Shipments by:
    • Brand
    • Model
    • Size
    • Resolution
    • Refresh Rate
    • Backplane Technology
    • Network type (4G vs. 5G)
    • Touch sensor type
    • Chipset
    • Cover glass
    • Fingerprint sensor
    • Selfie camera (hole vs. notch vs. UPC, etc.)
  • Brand and panel roadmaps
  • Technology advances
  • And much more

Readers interested in subscribing to the DSCC Quarterly Advanced Smartphone Features Report should contact info@displaysupplychain.com.

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Written by

David Naranjo

dave@displaysupplychain.com