OLED Share Continued to Increase in Advanced TV Market in Q3’21 and Samsung's Share Continued to Slip

Published November 22, 2021

The combination of relatively stable OLED TV prices competing against rising LCD TV prices led to another quarter of gains for OLED TV sales, according to the latest update of the DSCC Quarterly Advanced TV Shipment and Forecast Report, now available to subscribers. As OLED has gained share, Samsung has lost share in the Advanced TV market, and while Samsung maintained the #1 position in both units and revenues in Q3’21, its share has eroded especially in Western Europe.

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Written by

Bob O'Brien