Samsung Announces Strong Foldable Smartphone Pre-Order Growth, DSCC Expects Samsung 2021 Foldable Smartphone Production to Rise Over 250% to >7.0M Units
A Samsung Electronics spokesperson told Bloomberg’s Sohee Kim that domestic pre-orders for its new foldable smartphones, the Galaxy Z Fold 3 and Galaxy Z Flip 3, reached 920K units in its first seven days of availability from August 17th to August 23rd. As expected, the $999 Z Flip 3 accounted for the majority of the pre-orders at around 70%. The pre-orders are impressive for Korea as they are 30% higher than Samsung’s Note 20 launch last year and 80% higher than the 2021 S21 launched this year. Samsung’s foldables have historically done well in Korea, accounting for a 52% share of 2020 shipments of the Z Flip and Z Flip 5G and a 33% share of last year’s Z Fold 2 volumes.