IN-PERSON MAY 24TH, 2023
This session will feature executives from throughout the display supply chain sharing their insights across a wide variety of topics. Subjects expected to be covered include:
- How did the COVID bubble impact the display market, when will conditions improve and what lessons can be learned?
- When will large LCDs return to profitability?
- Which companies and markets are best positioned for growth?
- What are the catalysts for future display growth and what is the best strategy for investors?
- What display technology advancements are coming that could significantly improve display performance, lower cost and change the display market and technology outlook? Can any new display technologies take significant share and if so in what markets?
- How are display equipment companies adapting to the downturn in display capex and what will bring capex back to previous levels.
- The applications and opportunities for organic TFTs.
Ross Young, Co-Founder and CEO, DSCC
Display Market and Technology Outlook
This talk will start with the challenges and solutions for the display industry laid out in my Display Week keynote talk along with total display market forecasts. It will then cover the latest market and technology developments and forecasts for the largest display market segments – smartphones, TVs and IT. I will then address the latest challenges and outlook for the display technologies expected to take share from conventional LCDs which includes MiniLED LCDs, OLEDs, MicroLEDs and Micro OLEDs. I will then cover how these technologies are likely to evolve, how big they are expected to get, winners and losers and how they will compete in different markets.
Max McDaniel, Vice President and CMO, Display Group, Applied Materials
Large-Area OLED Wave is Here ..Beginning with OLED for IT Displays
Through the history of the display industry, we see a repeating pattern of display technology substitution, new and better display technologies replace the incumbents.
We are once again at an inflection point in the evolution of display technologies. In mobile, OLED is winning the battle versus LCDs and all new fab investments are OLED. Now the focus is on enabling more advanced OLED technologies (like foldable) even as flexible OLED replaces rigid OLED and high-end LCD. In large area displays like IT and TV, OLED is also emerging to challenge LCD’s dominance, as LCD makers try to defend their market position with extending technologies like mini-LED backlights. Ultimately, we expect OLED to overtake LCD in large area displays (first in IT, then in TV), as well as in mobile, in what we call the “OLED Wave”. This inflection will play out over the next decade or more, until even more advanced displays like micro-LED reach sufficient maturity.
Whichever technologies ultimately win adoption, Applied Materials will be a key enabler in partnership with our customers throughout the world. Advanced displays need advanced backplane processes, with more layers and more challenging specifications. Our integrated materials solutions (IMS) are optimized for LTPS, MOx, LTPO, in-cell/on-cell touch, and more. We are excited to work with customers and partners to help bring new and superior displays to the market faster, with higher yield and lower cost.
Ian Jenks, Chairman and CEO, Smartkem
This presentation will look at the display industry through the lens of a company that has developed a new semiconductor platform. It will look at lessons that can be drawn from the silicon industry to accelerate the adoption by the market. This presentation will look at how SmartKem’s TRUFLEX® organic semiconductor inks that are used to make organic thin-film transistors (OTFTs) are being used in the existing display applications. Alongside SmartKem’s other potential end markets, this presentation will focus on how its proprietary chemistry has allowed for the creation of the world’s first monolithic Micro LED display using its organic thin-film transistors. Ian will focus on how SmartKem’s low temperature solution coating of OTFTs, directly onto arrays of RGB Micro LEDs, is being used to develop a new generation of low-cost Micro LED displays at large scale.
TV Market and Technology Outlook
TV continues to be the largest driver of flat panel display demand on an area basis and advancements in display technology continue to raise the bar on TV picture performance. The post-pandemic demand recession in the TV market has created challenges for the entire display supply chain, but growth in emerging markets and continued technology advancements will help the market to recover. The session will explore the market trends and technology battles shaping the industry.
Bob O’Brien, Co-founder, Principal Analyst and CFO, DSCC
TV Market and Technology Outlook
TV is by far the largest application for the display industry in area terms, driving investment decisions and innovation in performance and cost. The demand surge during the pandemic led to the display industry’s best year ever in 2021 but the overreaction from the supply chain led to the industry’s worst year ever in 2022.
Bob will provide DSCC's outlook for the TV market including the technology battle between the three premium technologies fighting for the top of the TV market: QD-OLED, White OLED, and MiniLED. He will also outline how TV makers’ business prospects have varied and how the changing technology of content delivery is creating opportunities for new business models.
Paul Gagnon, VP & Industry Advisor – Consumer Tech, Circana (formerly The NPD Group and IRI)
The Complete TV Consumer
As the pandemic-era wanes amid a looming economic downturn, the entire TV value chain is facing a shifting consumer demand environment. Consumers are more cautious with spending and shifting how they allocate the share of wallet on discretionary purchases. With TV demand surging in 2020-2021, surely pulling demand forward, understanding the consumer better is critical to gain market share. This talk will focus on how the TV market in the US is performing so far in 2023, how the consumer is reacting to economic headwinds and what to expect in the next 12-24 months.
Chirag Shah, Director of Go-To-Market, Samsung Display
All New QD-OLED 2023 - REinvented Soul. REvolutionary Performance.
In 2022 QD-OLED took the display industry by storm. Elevating the visual experience to a new level. Samsung Display's passion for innovation continues with the all new QD-OLED 2023.
In this talk we share what's new and what enables QD-OLED to acheive this accelereated innovation. An industry first, QD-OLED now enables real Color Light Output to exceed over 2000 nits! What does it mean for displays and how it promises to REinvent and REfine your display experience.
QD-OLED combines the best of quantum dot and OLED technologies, resulting in a display that offers superior color accuracy, brightness, and contrast. With QD-OLED, Samsung Display is pushing the boundaries of what is possible in display technology and setting a new standard for visual experiences.
Dr. Jim Murphy, Display Technologies/LED Phosphor Program Manager, Principal Research Scientist,GE Global Research
Market Leading Wide Color Gamut, Narrow Band Phosphors by GE & Path Towards Enabling Next Generation Displays
Walk into your local electronics store and the red color emitting from many of the displays will be GE phosphor technology. Since first being introduced into the display industry in 2014, the red-line emission of K2SiF6:Mn4+ phosphor (PFS/KSF) centered at 631 nm has become the market leading wide color gamut solution for 4K UHD TVs, tablets, phones, monitors and laptops. KSF phosphor provides a cost effective, reliable on-chip LED solution for wide color gamut displays that is RoHS compliant. This presentation will discuss the technology and licensing strategy that have enabled this success and the path forward around integration into future displays with higher color gamut (>90% BT.2020) and additional functionality (minileds, remote films, microleds) versus current HDR 4K/8K displays. Although the narrow-band emission of KSF enables improved brightness and wider color gamut relative to InP QDs, a more narrow-band emitting green phosphor continues to be a need in the display industry. An update on GE’s efforts around narrow-band green phosphor development as well as a new high-nit red phosphor will also be presented.
Jeff Yurek, VP of Marketing, Nanosys
QD in the TV Market: Opportunities and Challenges for Premium TV
The use of quantum dot (QD) technology in the television market has gained significant traction in recent years. In this talk, we will provide an update on QD in the TV market and its impact on broader trends in the display market. Nanosys, as a materials supplier with deep brand relationships, has a unique viewpoint on the market and its potential for a rebound in the second half of 2023.
We will focus on how the combination of QDEF-MiniLED and QD-OLED technologies will drive growth for the premium TV segment over the next several years. QDEF-MiniLED offers great color performance, increased efficiency, and unmatched value while QD-OLED delivers the absolute best image quality on the market. Finally, we will look ahead at progress in next-generation QD technologies, including QD color conversion for OLEDs and microLEDs as well as emissive nanoLEDs.
Overall, this talk will provide in-depth insights into the current state of the TV market and the opportunities and challenges associated with QD technology. We will discuss how the combination of QDEF and MiniLED technologies can drive growth in the premium TV market and the potential impact of next-generation QD technology on the display market.
Mobile Display Technology and Market Outlook
This session will cover the latest display market and technology outlook for smartphones and mobile IT displays. DSCC will highlight the latest results and long-term forecasts through 2027, from our smartphone and IT display technology reports. For smartphones, the topics will include the market outlook and continued evolution of OLED smartphone displays with new materials and processes, new form factors, product and technology roadmaps for major brands and much more. For the mobile IT market, MiniLED LCD vs. OLED displays will be highlighted as both technologies continue to battle to gain share for the consumer, commercial and gaming markets. Which IT display technology is best positioned to win or can they continue to co-exist? These and other topics will be covered.
David Naranjo, Senior Director, DSCC
Mobile Display Technology and Market Outlook - This talk will examine the latest results and outlook for the mobile display market for smartphones, notebook PCs and tablets. I will share how the smartphone and IT display markets fared in 2022 and the outlook for 2023-2027. Included will be display technology and market share trends for OLED smartphones and OLED and MiniLED LCD notebook PCs, and tablets versus standard display shipments and how these display technologies are expected to evolve and grow and much more.
Yoshio Tamura, Co-Founder and President of Asian Operations, DSCC
DSCC’s Advanced Mobile Display Cost Modeling vs. Panel Prices
This talk will expose the following remarkable display cost modeling for smartphones, tablets, notebook PCs.
- iPhones’ flexible OLEDs by Korean vs. Chinese, covering LTPS and LTPO OLEDs. How will the 6.1” flexible OLED achieve <$40 prices for SE4 by Chinese production?
- iPads’ hybrid and tandem based OLEDs vs. MiniLED LCDs. Why will the hybrid OLED prices for Apple’s IT products be estimated to be $350 for the 12.9” iPad and $300 for the 16.3” MacBook?
- By how much will Foldable OLED costs be getting cheaper such as the 6.7” <$80?
- How will Chinese flexible OLED suppliers survive with $25 or less prices?
Michael Helander, Co-Founder and CEO, OTI Lumionics
Challenges and Opportunities for Under Display Camera and NIR Sensors in Mobiles Devices
This talk will discuss challenges and opportunities for under display camera and NIR sensors in mobile devices and recent market trends. Perfecting under display camera and NIR sensors in mobile devices requires complex system level solutions that require innovation from both the display manufacturers and device OEMs. New panel designs, process technology, and materials being developed for under display camera and NIR sensors will also be discussed.
Dr. Oliver Haupt, Director, Strategic Marketing, Coherent
Laser Technologies for Current and Next Generation Displays and Mobile Devices
Displays are getting larger – and smaller! But whatever the display type – from miniature wearable displays for AR/VR, to high resolution, flexible displays for mobile devices, to larger, next generation OLED IT panels, through even the biggest screens for TVs and signage – lasers are a key enabling manufacturing technology. Lasers have an unrivalled ability to yield smaller and more precise features at high throughput, and to work without physically damaging or overheating delicate parts. Coherent offers virtually every type of laser technology required for display fabrication. We will present laser processes that impact MicroLED’s, flexible and foldable OLEDs, and even writing/recording of HOEs for AR/VR.
Craig Bandes, CEO, Pixelligent
Advanced Displays: The Material Difference
Breakthroughs in advanced materials are driving the next generation of OLED, MicroLED and extended reality (XR) devices. Not surprisingly, high index materials are now considered an essential enabling technology for these next-gen displays. The inks must deliver a combination of inkjet and nanoimprint performance with high RIs and strong mechanical properties. No trivial feat. Until now, conventional display manufacturing technologies relied on polymer‐ based materials. Refractive indices (RIs) for these materials typically top out at 1.5. In contrast, Pixelligent’s PixJet® and PixNIL®products deliver RIs ranging from 1.65 to 2.0. What’s more, they were engineered from the groundup for devices produced with inkjet printers and NIL.
In his talk, Pixelligent President & CEO Craig Bandes will discuss the innovation behind the company’s materials, and having recently secured $38M in IP backed financing, he’ll share his experience in building a global materials company in times of unprecedented market pressures.
AR/VR Market and Technology Outlook
This session will cover the requirements for Augmented Reality and Virtual Reality applications. AR/VR is set to be the fastest growing segment of the display market, as device makers invest in the metaverse. The display will be a critical enabling component of future AR/VR headsets. We will discuss the opportunities for the display industry, as well as the progress of emerging technologies such as Micro OLED and MicroLED.
Guillaume Chansin, Senior Director, DSCC
Market and Technology Trends for AR/VR Displays
This presentation will summarize key findings from DSCC's latest report on AR/VR displays. I will discuss the current status of each technology and will show forecasts for both VR and see-through AR. 2023 will be a pivotal year for AR/VR. Sony has started shipping the PlayStation VR2. Apple is expected to unveil its first headset, while Meta is hoping to expand its lead with the release of the Quest 3. These headsets are all based on different types of displays. For smart glasses featuring see-through AR, there are also a number of configurations on the market, based on LCoS, Micro OLED and MicroLED.
Ken Lin, Head of Product Marketing, Goertek
AR Eyewear – Where We are Now and Where We are Going
After our joint announcement with Qualcomm at MWC 2023, Goertek is pleased to share with the world the next generation AR design that it is building, using the Qualcomm Snapdragon AR2gen1 platform. This is just the beginning of a new journey and we are excited to talk about some of the lessons learned that Goertek has in AR eyewear and the challenges we hope to resolve as we move forward.
Dr. Tongtong Zhu, CEO and Co-Founder, Porotech
Unlocking MicroLED Display Solutions for Consumer AR Glasses with DynamicPixelTuning®
Porotech is revolutionising microLED displays with its DynamicPixelTuning® (DPT®) technology. Each individual DPT® pixel is a single LED emitter with tuneable wavelength emission all the way from red to blue. There are no ‘RGB’ sub-pixels, no pixel stacking architectures, no filters and no colour conversion technologies involved – full colour is possible at the wafer level, with no complex manufacturing required and no need to mix different material systems. DPT® has been enabled entirely on InGaN-based material through Porotech’s engineered porous GaN (PoroGaN®) platform technology, which is a simple, repeatable, and fully scalable process. With key microLED microdisplay manufacturing barriers removed and new realms of display system design unlocked, Porotech is positioned to deliver the microLED display solutions which will meet the demands of consumer AR.
Richard Harding, Head of AR/VR Business Development, EMD Electronics
The use case of VR and AR is compelling. Some examples are here today, such as VR headsets for gaming and AR smart glasses. However, we believe mass adoption will come when the devices offer more of the capability of a headset with the form-factor of the smart glasses. To realize this there are multiple technical improvements required in materials to enable the needed performance of key components. We will talk about these technology improvements, highlighting the current offerings in the market pace as well as key development areas. We will discuss the different light engines, displays and waveguides used today and show how improvements to key material properties can enable more efficient headsets. This in turn can reduce the weight and size of the headset which is a key step towards enabling a high functioning headset with a sun-glasses-like format.
Emerging Display Technologies I
This session will feature presentations on advances in materials, processes, display architectures and display applications for the consumer and commercial markets. Display topics will include advances and emerging display technologies for OLEDs, QD-OLEDs, Iarger G8.7 substrates, measurement/touch sensing technologies, excimer and solid state laser solutions and much more.
Kyu Yong Bang, Managing Director, TOP ENGINEERING
TOP Engineering has Developed a Non-Contact Inspection System for Micro LED Chips.
It is possible to inspect micro LED chips on wafer without damage because there is no direct contact with. It can inspect all types of micro LED chips including vertical chip as well as flip Chip and lateral chip more than 10 micrometers (㎛) in bulk. It can identify defective chips in advance before micro LED chips are transferred to the panel. It is an equipment that can prevent the production of bad pixels by screening the defective chips before transferring the micro LED chip to the panel. It is expected to reduce the cost and time of the micro LED pixel repair process, which solves difficulty of mass production. So it is expected to improve the production yield of micro LED Display. As a non-contact inspection technology, TOP Engineering plans to develop equipment capable of inspecting micro LED chips less than 10 micrometers (㎛)
Dr. Michael Hack, VP of Business Development, UDC
UDC's Groundbreaking Advances for the OLED Industry
OLED displays are now in commercial production for a range of consumer products including mobile phones, smartwatches, tablets, TVs, and recently emerging in applications such as AR/VR headsets, laptops, automotive displays and solid-state lighting. UDC is a pioneer in the development and supply of phosphorescent OLED technology and materials for energy-efficient display and lighting applications.
UDC’s mission is to be a key enabler in the OLED ecosystem and support our customers and the OLED industry’s growth with our broad and deep experience and know-how and expanding materials and technology portfolio. Since inception, we have sought innovative solutions to complex challenges that the OLED industry faces. In addition to our proprietary OLED technologies and UniversalPHOLED (phosphorescent OLED) energy- efficient emissive material systems, we have developed a novel, mask-less, dry printing technology called OVJP (organic vapor jet printing). In this presentation, we present significant updates and progress with our organic vapor jet printing platform for depositing patterned small molecule organic materials to manufacture large area side-by-side RGB OLED TVs, providing a cost-effective, high-throughput manufacturing path and high device performance.
Our Phosphorescent OLEDs are continuously improving in performance and in this talk we would also like to present our display efficiency roadmap to ultra-low power consumption that incorporates an all-phosphorescent RGB stack being introduced into the commercial market in 2024. We believe that the significant increases in efficiency and performance will enable new product applications for OLED technology, thereby growing the OLED market.
Rick Seger, CEO, Sigmasense
Software “Ate” Everything... Until it Hit the Display Glass. AI will Break Through.
Marc Andreessen’s now famous proclamation in 2011 that “Software eats everything” has proven true across industries leaving massive business model transformations in its wake. Many of us laughed as this tsunami of transformation broke against the immovable wall of the display industry. Turns out software couldn’t eat everything. However, his next observation, “AI is eating software” does create all new opportunities for the display industry and will drive seemingly insatiable demands for sensed data. Display manufactures will see their hardware-based business models transformed by data demands for AI controlled experiences that are seamlessly linked with the display image.
AI strategies target, even require, specific information that enables new experiences to anticipate, entertain, and delight, leveraging data from a variety of sensors in the system. Display manufacturers can now develop strategies to source the desired data using software defined sensing.
System level processors with AI support demand much more data than just X/Y touch points opening the opportunity for displays to become the data source feeding differentiation and improving HMI experiences.
This presentation explores the likely data that will build value for display manufacturers
VIRTUAL SESSIONS ON DEMAND
This session will feature presentations from leading industry analysts, financial analysts and consultants. Topics covered include:
- The financial outlook for segments and companies in the display supply chain.
- The outlook for different market segments and company market share.
- Strategy discussion for companies in the display supply chain, which segments and companies are best positioned any why.
Yasuo Nakane, Global Head of Technology Research, Mizuho Securities
FPD Industry Outlook
The FPD industry is now in a consolidation phase. For large FPDs, Chinese manufacturers have dominated LCD, which propels Korean makers to focus more on WOLED, QD-OLED and μLED, but Samsung and LG group have different issues and not aligning with each other so far. For small and medium FPDs, Samsung Display has overwhelmed its rivals given the shift to OLED, but Chinese companies have been catching up in smartphone panels, which is pushing Korean makers to focus on G8.7 RGB lines with Oxide backplane. To better understand the direction of the overall FPD industry and changes in the balance of power, we analyzed the value chain, including components and finished products (e.g., smartphones and TVs), from both a geographic and technology standpoint.
Jeff Fieldhack, Research Director, Counterpoint
Pandemics, Wars, Component Shortages, New Tech: What to Expect from the Global Smartphone Market
To say the global tech sector and, in particular, the smartphone space is tumultuous is an understatement. COVID-19 spikes continue, the situation in Ukraine has no quick resolution, component shortages remain, and much of the globe is seeing extreme economic conditions. What does this mean to the overall smartphone market? Who can capitalize? Can Apple continue to steal Android subscribers with its SE update? Who is winning within foldables and new technologies? Which region will see the most growth? This talk will address these issues and more.
Ian Hendy, CEO, Hendy Consulting
Mr. Hendy will discuss the current and future strategies of the top six display companies: Two from China, two from Korea and two from Taiwan and comment on their leadership roles in the display industry.
MiniLED and MicroLED Technology and Market Outlook
MicroLED displays are expected to challenge the incumbent technologies since they can deliver superior brightness, contrast and energy efficiency. Applications for MicroLED include large TVs, wearables (watches) and smart glasses. In the last two years, LCD panel makers have also adopted MiniLED backlights in TV and IT applications. In both types of displays, LED chips need to be transferred at high throughput and driven by a custom backplane. This session will cover the commercialization roadmap and the remaining challenges in manufacturing.
Guillaume Chansin, Senior Director, DSCC
MicroLED Applications and Commercialization Outlook
MicroLED is a promising new display technology, but it will take time to reach a significant market share. Apple is expected to launch a watch with a MicroLED display. For TVs, MicroLED is an expensive technology compared to OLED and MiniLED LCD. Meanwhile, the AR/VR market has become a battleground for display technologies. For display manufacturers, there are challenges specific to AR/VR, such as compatibility with optics and brightness. For smart glasses with see-through waveguides, full color MicroLED is still seen by many as the Holy Grail.
David Lewis, CEO, inZiv
Commercializing MicroLED Technology with High-Throughput EL Inspection for MicroLED Wafers
microLED technology is a key enabler to the most exciting display applications, e.g. AR and VR, and the display industry continues to invest heavily in microLED development and production. One of the major obstacles preventing mass commercialization of microLED technology is the low yield in microLED manufacturing. In microLED inspection, the clearest indication of microLED functionality is electroluminescence (EL). Currently, EL tools are only able to reach a small percentage of devices on a microLED wafer, leaving the industry with no viable inspection solution for mass-scale microLED manufacturing.
InZiv is proud to announce the newest addition to its product line: the R-EL. An industrial-level microLED inspection system, the R-EL provides unprecedented speed for wafer level EL testing of microLEDs. Fully compatible with both vertical and flip-chip designs, InZiv’s unique technology offers repeatable, high- accuracy measurements, with no damage to the device. The R-EL offers the most critical and reliable microLED inspection, enabling the advancement of all microLED applications.
In this presentation, InZiv CEO David Lewis will explain the challenges in yield that the industry currently faces, and how InZiv’s fast Electroluminescent (EL) inspection is a critical enabling technology for the mass-production of microLED displays.
Katsumi Araki, Account Manager, Toray Engineering
Toray Engineering has developed series of technologies to manufacture micro-LED displays based on technologies cultivated through its manufacturing equipment of LCD displays and semiconductors. By combining these technologies, Toray Engineering offers proposal for total solution, and so far, has large delivery records of micro-LED-related manufacturing equipment worldwide. In this presentation, Toray Engineering’s approach to the manufacturing process that utilizes its visual inspection system that uses photoluminescence technology, laser repair equipment, mass transfer equipment, and laser mass transfer equipment shall be introduced.
Toray Engineering’s approach focuses measures against these main challenges ahead for the Micro-LED Display Manufacturing:
- Smaller micro-LED chips & Stable process
It is important which method we use to achieve stable process in Micro LED.
- Efficient repair process
In case of watch production, 500k chips are used in per product. So if the defect rate is 1%, 5 thousand chips need repairs.In case of a TV, 25 million chips are used. So 250k (two fifty thousand) chips need repairs.
- Minimizing of image discoloration
Micro-LED chips have variation in luminance and wavelength caused in their manufacturing process. If such variations are transferred to the display pixels, they result in uneven images or mura. There is a need to reduce such image mura.
Toray Engineering is ready to offer total solutions to overcome these challenges to help realize high volume production of micro-LED display in the near future.
David Trasobares Paris, Sr. Product Manager, Kulicke & Soffa
Micro-LED Advanced Display Solutions presents how the LUMINEX mass transfer equipment architecture works for mini-LED and its scalability to micro-LED. The presentation further dives into K&S efforts on material and process development in the micro-LED space.
Ron Mertens, CEO and Founder, MicroLED Association
The MicroLED Yield Challenge, and Strategies to Overcome
Yields are critical in display manufacturing, and in microLED processes this is even more true than in LCDs and OLEDs. In this presentation, we will overview the current challenges in microLED yields, and offer some strategies and technologies to help improve processes and mitigate the microLED yield challenge.
Art Renn, Special Assistant, Epistar
Uniformity is an essential requirement of a Micro LED display. Wd and Brightness distribution pattern originated from Micro LED COW should not be replicated to the Micro LED panel. EPISTAR not only resolves the dilemma of assembly throughput or panel uniformity, but also improves the LED utilization rate via EPISTAR's proprietary process flow and LED design.
Emerging Display Technologies II
Presentations will feature advances in materials, processes and display architectures for Light Field Displays, 8K displays and new techniques and materials for colorimetry and much more.
Wally Haas, President, Avalon Holographics
Avalon Holographics is leading the next wave of display technology with professional holographic displays that revolutionize the way people produce, view and understand visual content. By replicating the experience of looking at real objects, Avalon’s displays produce realistic and natural 3D experiences that facilitate collaboration and reduce cognitive load. This approach is fundamentally different than many other approaches that attempt to short cut the realties of producing holographic content. This talk will focus on the considerations and trade off when approaching holographic display.
David Fattal, Founder + Chief Technical Officer, Leia Inc.
Embracing the 3D Display Renaissance: Harnessing the Power of Nanotechnology and AI to Accelerate Mass Adoption
3D displays are making a comeback in 2023. Thanks to recent advances such as their ability to switch seamlessly to 2D, they are being adopted in a host of familiar devices from tablets to laptops and monitors. Key to their widespread adoption by OEMs is the compaptibility with large content providers such as video calling, video streaming or social media platforms, gaming studios, as well as the ease for consumer to easily capture, create or convert their own content. In this talk we will review our efforts at Leia Inc to deploy 3D display hardware and AI software solutions to make 3D content creation and visualization available to everyone on any device.
Gary Feather, President, 6P
The discussion will focus on the implementation of UWCG and Colorimetric as well as the new created industries as all industry players move to Full Color Range system breaking the limitations of RGB.
The focus is on leveraging all displays to Ultra Wide Color Gamut through extended primaries and colorimetric systems. All the elements are in place for this today…manufacturing requires no inventions. UWCG shocks viewers when experienced with awe of what us currently unseen in the original content. A existing installed large area display in Burbank and a portable 81” display are used. Will demo UWCG and FCR at HPA 2/20-24 and are a top 5 finalist at SXSW for Media with final winner declared 3/13 after exhibition, demonstration and judging.
DCI-P3 color gamut volume is only ~45% of perceived color. The visual and emotional impact of ultra wide color gamut UWCG is already in the cameras and CGI but unseen in displays. Adding just one primary (cyan at 492nm) opens up the color gamut volume to >75%. New color is high impact to creatives as well as viewers to show real color of the world.
Both projection systems have been designed, built and tested as well as flip chip dvLED displays (1920 x 1080, 16 foot by 9 foot) in public demonstration in Burbank.
Leading industry Studios, Colorists, Display makers and viewers see the impact of UWCG systems for the future. They are joining with their teams into demonstrations and development agreement.
The transition to UWCG will occur as it is supported across the industry that wider color is the next great area of impact. Since 1998 much has been complete in key visual systems. We (as an industry) conquered flat, we reached the maximum on perceivable resolution (8K), we built larger with 65”-85” a norm, we lowered power, we lowered weight and mastered brightness and contrast ratio.
What’s next is …using the full color gamut/range.
So much headroom to exploit. Almost no barriers. Huge visual impact to the viewers. Abundant content exists in all film and RAW content output from every professional camera. Alignment to current editing systems using RESOLVE or NUKE and Asimulate Scratch. Move from 45% ASAP. A continuum of implementation options for all display makers to choose the primaries most beneficial to their business, market and manufacturing.
The technical and business approach is being acted upon today and open for all industry players from cameras to viewers in theaters and home television to enjoy. Enabling full digital color without limits is a high viewer impact product for this decade. Published papers also show advantages in reduced power (10-22%) as well as mitigation of unwanted metameric effects.
Initial Products are emerging in late 2023 from industry leaders; proving the advantages in the infrastructure. Leveraging great accomplishment in dvLED, μLED and OLED/QD UWCG is a logical extension. Expect 18% of all large area displays to use extended primaries by 2028.
Mike Fidler, Executive Director, 8K Association
Content creatives and entertainment enthusiasts alike recognize the transformative nature of 8K technology. Yet despite this, the current market for 8K televisions is only modest, due to a number of market issues and misplaced expectations that have affected the industry. As a result, consumer awareness of 8K remains low and failing to account for this could negatively impact the overall display business going forth.
To proactively address these challenges, the 8K Association recently embarked upon a new strategy which focuses on the growing momentum behind the development of 8K content and the various benefits that 8K capture, production and delivery provides. By joining the creative community in this effort, panel manufacturers and their partners can reap these benefits as well, while helping to educate and promote the entire 8K user experience.
This presentation will highlight some of the key tactics that are being employed to increase 8K adoption and reach studios, distributors and system integrators with this message.
Onno Lint, CEO, Morphotonics
Large-Area Nanoimprinting for Display Optics: Challenges & Opportunities
The demand for micron- and nanoscale surface customization in displays is on the rise, with a projected 16% CAGR through 2027. Companies worldwide, both big and small, are striving to add value, functionalities, and smarts to display surfaces in order to differentiate their products. The global display market is expected to double in size from $115B in 2021 to $216B by 2031, making this a lucrative business opportunity.
Despite exploring more sophisticated structures for displays, the industry is facing challenges in achieving design freedom and commercially feasible manufacturing. Morphotonics has developed a unique solution to bridge this gap. Our proprietary large area nanoimprint technology enables design freedom and high-volume manufacturing, making it commercially viable for a wide range of products. With over 15 years of experience, Morphotonics helps customers develop micro- and nanostructured products that take full advantage of large surface areas - in ANY optics, ANY display, ANY size.
Our innovative large area nanoimprint technology has been adopted by leading display, automotive, and deep technology customers in Europe, the United States, and Asia. At Morphotonics, we continue to push the boundaries of what is possible with nanoimprinting.
Automotive Display Market and Technology Outlook
Automotive displays represent one of the key growth areas for the display industry with units, average screen size and functionality all increasing in the coming years. Automotive represents a growing technology battleground as incumbent OLED competes with LCD which is enhanced with MiniLED backlights and dual cell structures. Head-up displays (HUDs) represent another innovation area with multiple display technologies aiming to provide enhancements to the driver experience. Displays will form an increasingly important role in HMI systems and presenters will address the impact on both the display and the automotive industries.
Kyle Davis, Senior Analyst, S&P Mobility
The Future of Automotive Displays and Emerging Technologies
This session will include a base forecast from 2021-2028 for Center Stack Display, Instrument Cluster, and Head-up Display. Additionally, we will look into specific technology trends related to these components, including digitalization, size, orientation, augmented-reality, and more. Emergency technologies such as 3D displays, pillar-to-pillar displays, and passenger entertainment, will be discussed as a potential long term solution in the market.
Tara Akhavan, Global Innovation & Ecosystems Director, Forvia
Mathias Stegemann, Global Director Product Management, VIA optronics GmbH
More Design Freedom for Automotive Interior Displays Enabled by Surface Selection and Optical Bonding Technology
VIA optronics is a leading provider of interactive display solutions for multiple end markets in which superior functionality or durability is a critical differentiating factor. Its customizable technology is well-suited for high-end markets with unique specifications and demanding environments that pose technical and optical challenges for displays, such as bright ambient light, vibration and shock, extreme temperatures, and condensation. The consultancy on selection the right material and processes is part of the offered solution.
Curved Displays for automotive have been discussed for several years. The advantages for the immersive perception and for Interior Design were discussed extensively already.
Since Porsche launched the Taycan in 2019 curved Displays are becoming more and more prominent. Several shapes like V-Shape, C-Shape and S-Shape as well as more complex ways of integration like Pillar2Pillar are requested by the Market. The supply chain had and still must overcome several challenges in order to realize the new way of integrating displays into Cockpits. To name a few these are Head Impact Test (HIT), Surface Reflection and Gap Flush Design.
These challenges are tackled through different approaches. One key approach is the selection of the Cover Lens material and related processes.
The use of Plastic material like PC or PMMA offers significant freedom with regards to design and integration. Properties and advantages starting from scratch resistance to excellence for diamond tuning (PMMA) to temperature resistance. Also HIT can be addressed.
When it comes to optical performance, large or Pillar to Pillar displays and optical bonding several challenges need to be solved. Thermal expansion is one of them, the perceived quality of a plastic Cover Lens another.
By using glass material, especially Alumino-Silicate (AlSi) these challenges can be solved. As here it´s possible to widen the design window to pass the Head Impact Test (HIT). Depending on the specific application further measures might become necessary.
An important decision to be done is the processing of the glass. The choice would be between hot forming and cold forming process. Both options have their pros and cons. Hot forming for instance is the first choice for very specific and tight shapes. Yet the drawback is the material costs and the effort to process it. Cold forming on the other hand has significant advantages when it comes to material costs and processing. One of the advantages is the e.g., the high yield which can be achieved with the cold form process.
A further decision needs to be done with regards to the optical bonding material. The major choice is between OCA and OCR. OCA has e.g., advantages for film applications or similar materials. OCR on the other hand has advantages when it comes to reducing stress top the LCD. Further parameters to be considered are e.g., curing and material. The application of additional functions like touch creates additional challenges towards a curved display.
As explained the definition of a curved display system depends on various factors. These factors highly depend on the environment the system is supposed to be used in but also, they are interdepending between each other. A thorough analysis of the desired system and its environment is essential to define the best system for each requirement and its application.
Display Start-Up Session
While the display industry's big companies are more well-known, some of the most important innovations in the display industry emerge from small start-up companies, especially in the materials space. Presentations in this session will describe how small companies will make a big impact on displays through technology.
Kim De Nolf, CEO and Co-Founder,QustomDot
Unmatched Colour Conversion for MicroLED Applications
MicroLED technology is poised to disrupt the display market by bringing a whole new value proposition to consumers products. Flexible, high brightness and excellent lifetime are but a few keywords to describe a new generation of displays spanning virtual reality to wearable applications.
QustomDot is focused on bringing unmatched colours through quantum dot (QD) colour conversion to enable commercialisation of this new technology. In this talk QustomDot's CEO, Kim De Nolf, shares why QustomDot aims to facilitate and accelerate the commercialization of microLED technologies beyond traditional displays. We will touch on QustomDot's roadmap to the most stringent microLED applications and why the company is involved from component design and application development at early stages to volume production of a QD ink.
Junji Adachi, Co-Founder and CSO, Kyulux
Hyperfluorescence™: Highly Efficient and Narrowband Emission for BT.2020
Hyperfluorescence™ (HF) provides high efficiency and pure color emission. Its high internal quantum efficiency (IQE) and narrowband emission, smaller than 25 nm, can simultaneously enable high-performance RGB HF in one OLED emitting system. The ultrahigh color purity enabled by its narrow FWHM endows HF to cover a wide color space close to BT.2020 without sacrificing efficiency. Green HF achieved a current efficiency as high as > 230cd/A @1000nit at a color point close to BT.2020, which covers over 32% wide color space beyond DCI-P3 and achieves a 95% coverage of BT.2020. In addition to efficiency, green HF performs very small roll-off. Efficiency remains 99% at 10mA/cm2 and 94% at 30mA/cm2 compared to 1mA/cm2. This very small rolloff provides high practical performance for commercialization. Another distinguished advantage of HF is its highly efficient deep blue performance. Deep blue HF exhibited an ultra narrowband emission with an FWHM<15 nm and reached a CIEy of 0.07. Kyulux will talk about our recent progress in color point and the lifetime of deep blue at the conference.
Simon Jones, CEO, Helio
Manufacturing Aspects of In-Pixel Colour Conversion
Colour conversion at the pixel level is rapidly emerging as a significant trend in displays and in particular for µLED and QD-OLED architectures. This poses fundamental questions and challenges with respect to optimising deposition and patterning methods in volume production. This talk will review manufacturing aspects of in-pixel colour conversion including materials requirements as well as equipment and process options. In particular, the talk will review the relative advantages and costs of inkjet printing and photolithographic patterning. It will also cover the importance of achieving thin layers in colour conversion architectures.
Shawn Frayne, Co-Founder & CEO, Looking Glass Factory
World’s First Group-Viewable Light Field Display, Now Featuring Conversational AI
Looking Glass has been shipping light field displays since 2018. These displays are popular due to better hardware and very efficient software algorithms. The company recently announced the world’s first Looking Glass experience with conversational AI and it's had an overwhelming response in the market. The speaker will describe the technology, the product and the company behind this phenomena.
Alex Henzen, Display Product Marketing Director, HYPHY
Modulated Analog Video Transfer Provides a 10X Greater Throughput for Display Systems
Consumer demand for higher-performance gaming monitors and televisions has seen a mainstream migration to 65” and larger 4K and 8K displays.
The market for large display panels is projected to exceed $40B in 2027, but industry challenges remain. In particular, conventional intra-panel video transport has reached its practical limits with the 4K generation, such that increasing resolution and frame rate further drives up display system costs and power consumption.
Display panel makers are seeking affordable, power-efficient ways to meet consumers’ ongoing desire for larger displays with higher resolutions, higher refresh rates, and deeper colors.
HYPHY’s unique ‘modulated analog’ video transport facilitates continued scaling of display performance. Delivering 10X greater throughput than conventional digital video transports, HYPHY’s analog transport simplifies in-system wiring and reduces display system cost and power consumption, thereby transferring 10X more image data to the panel without increasing the cost of the display system.
HYPHY has demonstrated the required performance in prototype systems and is now developing IC solutions for deployment into 8K large display panels by the end of 2023
Harit Doshi, CEO, Omniply Technologies Inc.
Zero-Stress & Highly Scalable Lift-Off Technology for Flexible OLED and MicroLED Displays
Omniply has developed a highly reliable and easy to scale Lift-off technology based on its proprietary materials for flexible OLED and MicroLED displays. Smartphones, tablets, AR & VR glasses, and even laptops are adopting flexible and foldable displays and printed electronics. Most of the flexible devices are built on a rigid substrate, usually glass or a wafer, which is then released off this rigid substrate using a cumbersome laser technology. The speaker will talk about a revolutionary new technology that enables scaling of flexible displays and electronics of tomorrow and how Omniply’s technology will deliver a solution that is un-matched in its performance and scale.