Bob O'Brien


The SID/DSCC Business Conference TV Session Drills into the Market & Technology Battles

Austin, TX -

The 2021 SID/DSCC Virtual Business Conference at DisplayWeek, sponsored by Applied Materials, Corning, GE, OTI, Radiant Vision Systems and TOK will feature over 40 different talks on all aspects of the display industry. One of five application-oriented sessions of the conference will address the market for TVs and TV displays, which is so critical for the supply/demand balance of the display industry.

The session entitled “TV Display Technology and Markets” will feature presentations from three analysts, representing DSCC, The NPD Group and Omdia, plus executives from two companies providing materials for wide color gamut.

“My own presentation will bring DSCC’s insight of the TV supply chain and TV display technology, and I have chosen the other two analysts for their deep knowledge and longstanding analysis of the TV industry”, said Bob O’Brien, Co-Founder of DSCC. “I have known both Stephen Baker and Paul Gagnon for decades, and I am certain that attendees will value their insight and perspective as I do. In addition, we will hear from advocates of competing approaches to wide color gamut, driving TVs to ever more brilliant pictures.”

The presenters are shown below and their bios are on our website and can be reached from

TV Display Technology and Markets Presenters

Each presenter’s talk is summarized below:

  • Bob O’Brien, Co-Founder, Principal Analyst and CFO, DSCC

The TV industry has benefited from increased demand during the pandemic, and the top brands have generated unprecedented profitability. Demand for LCD TV panels has pulled panel prices from all-time lows to their highest point in years, boosting profitability for panel makers as well. This presentation will review the state of the industry for major brands and panel makers, and the battle for the premium segment among competing brands and technologies.

The premium TV space drives display innovation for improvements in brightness, color, resolution, contrast, and other metrics. We will outline the technology battle between OLED and LCD today, and show how DSCC expects this battle to play out as new technologies like QD OLED, MiniLED, and MicroLED emerge. We will draw from DSCC’s reports on TV cost and advanced TV shipments, and describe the strategies of major global TV brands as they compete for the premium TV market.

  • Stephen Baker, VP, Industry Advisor, Technology & Mobile, The NPD Group

US TV sales were at historic highs in 2020 as the Pandemic drove people into their homes. As 2021 unfolds what is the forecast for TV sales in the US? Can this momentum continue in the face of such huge increases and industry pressures?

  • Paul Gagnon, Senior Research Director of Consumer Devices, Omdia

2020 was an exceptional time in every regard, and TV demand surged to the highest level in 5 years, reaching record levels in North America in particular. Omdia will share insights around the drivers of the strong demand, where sales were strongest, and what to expect in 2021. While demand drivers are positive in some regions today, there are challenges ahead, especially with rising costs and shifting pandemic-related growth drivers and inhibitors.

  • Jason Hartlove, President and CEO, Nanosys

Quantum dot technology has enhanced and transformed the premium TV space, and Nanosys has been at the forefront of quantum dot development and manufacturing. Jason will share Nanosys’ latest developments in the technology and how it is being applied across the display space.

  • Dr. James Murphy, LED Phosphor Program Manager, Principal Research Scientist, GE Global Research
  • Rachel A. Cassidy, PhD, MBA, VP of Patent Licensing, GE Licensing

Walk into your local electronics store and the red color emitting from many of the displays will be GE phosphor technology. Since first being introduced into the display industry in 2014, the red-line emission of K2SiF6:Mn4+ phosphor (PFS/KSF) centered at 631 nm has become the market leading wide color gamut solution for 4K UHD TVs, tablets, phones, monitors and laptops. KSF provides a cost effective, on-chip LED solution for wide color gamut displays that is RoHS compliant. As opposed to OLED or quantum dot containing displays, KSF-based LEDs are a drop-in replacement in LCD BLUs and do not require additional remote films and/or barrier encapsulants to achieve excellent reliability. This presentation will discuss the technology and licensing strategy that have enabled this success and the path forward around integration into future displays with higher color gamut (>90% BT.2020) and additional functionality (minileds, remote films, microleds) versus current HDR 4K/8K displays. Although the narrow-band emission of KSF enables improved brightness and wider color gamut relative to InP QDs, a more narrow-band emitting green phosphor continues to be a need in the display industry. An update on GE’s efforts around narrow-band green phosphor development will also be presented.

The TV Display Technology and Market session is just one of the nine sessions in the 2021 SID/DSCC Virtual Business Conference at DisplayWeek but will highlight the largest and most important application in the display industry. Attendees will access presentations by the leading analysts and executives in the display industry covering the most important market and technology developments in displays. Display Week 2021 will take place from May 16-21 as an entirely virtual event. Registration for Display Week can be found at

About Display Week 2021
The 58th Display Week, presented by the Society for Information Display (SID), will take place May 17-May 21. Display Week is the world's leading event focused on emerging electronic display and visual information technologies from concept to market. Display Week attracts attendees from the entire ecosystem of R&D, engineering, design, manufacturing, supply chain, marketing, sales and financial, as well as commercial and consumer end-user markets. It delivers unparalleled learning opportunities, market-moving trends, sourcing, roadmaps-to-market, and connections for career and business growth. For more information on Display Week 2021, visit or follow us on LinkedIn, Facebook, Twitter @DisplayWeek (hashtag #DisplayWeek2021), Instagram @siddisplayweek or the Display Week YouTube Channel.

About SID
The Society for Information Display (SID) is the only professional organization focused on the electronic display and visual information technology industries. In fact, by exclusively focusing on the advancement of electronic display and visual information technologies, SID provides a unique platform for industry collaboration, communication and training in all related technologies while showcasing the industry's best new products. The organization's members are professionals in the technical and business disciplines that relate to display research, design, manufacturing, applications, marketing and sales. To promote industry and academic technology development, while also educating consumers on the importance of displays, SID hosts more than 10 conferences a year, including Display Week, which brings industry and academia all under one roof to showcase technology that will shape the future. SID's global headquarters are located at 1475 S. Bascom Ave., Ste. 114, Campbell, CA 95008. For more information, visit

About DSCC

DSCC, a Counterpoint Research Company, is the leader in advanced display market research with offices across all the key manufacturing centers and markets of East Asia as well as the US and UK. It was formed by experienced display market analysts from across the display supply chain and delivers valuable insights, data and supply chain analyses on the display industry through consulting, syndicated reports and events. Its accurate and timely analyses help businesses navigate the complexities of the display supply chain.