Chirag Shah

Director of Go-To-Market Marketing | Samsung Display
Chirag Shah

All new QD-OLED 2023 - REinvented Soul. REvolutionary performance.

In 2022 QD-OLED took the display industry by storm. Elevating the visual experience to a new level. Samsung Display's passion for innovation continues with the all new QD-OLED 2023.

In this talk we share what's new and what enables QD-OLED to acheive this accelereated innovation. An industry first, QD-OLED now enables real Color Light Output to exceed over 2000 nits! What does it mean for displays and how it promises to REinvent and REfine your display experience.

QD-OLED combines the best of quantum dot and OLED technologies, resulting in a display that offers superior color accuracy, brightness, and contrast. With QD-OLED, Samsung Display is pushing the boundaries of what is possible in display technology and setting a new standard for visual experiences.


Chirag Shah leads the Go-to-market team responsible for launch and growth of QD-OLED’s at Samsung Display. He is an engineer by training and marketer by passion who equally loves nerding out on technical details as much as he relishes translating these into user content. He has been part of the QD-OLED team from an early stage and played a key role in bringing this tech to market. At the just concluded CES 2022, SDC's QD-Display was awarded the ‘Best of Show’ by three leading publications.

Chirag has over 15+ years’ experience in mobile and consumer tech launching global tech products at Samsung and Nokia. Prior to Samsung Display, Chirag was part of Global Strategy Group at Samsung and led strategic projects as part of the Chairman's office. His global career has allowed him the privilege of living and working in over 10 countries, these days he calls Seoul home.

Chirag holds a BS in Electrical Engineering from Georgia Institute of Technology and an MBA from Kellogg School of Management, Northwestern University. He may be reached at