David Naranjo

Senior Director | DSCC
David Naranjo

IT Display Market and Technology Outlook

IT Display Market and Technology Outlook - The growth of advanced IT displays (OLEDs and MiniLED LCDs) and LCD displays for notebook PCs, monitors and tablets for the commercial and consumer segments benefited from increased demand during the pandemic. Growth is expected to continue in this segment as employees and employers embrace a hybrid workplace and panel suppliers prioritize fab capacity for this segment.
Several panel suppliers and brands have made bets on OLED and MiniLED IT displays as costs continue to fall. Which IT display segments benefit from OLED or MiniLED and why? Can OLEDs overcome the challenges such as higher brightness versus MiniLEDs and does it matter for certain segments?

This presentation will summarize DSCC's latest results and outlook from the advanced IT display shipment and technology report for each segment. I will highlight the competitive landscape for advanced IT displays, and the key drivers that are expected to enable them to coexist and fuel the continued growth. These key drivers include continued cost reductions, new fab investments, new technologies, current/future brand positioning and improved display performance.


David joined DSCC in May 2021 as Senior Director. David has more than 20 years’ experience in the consumer and commercial electronics industry. David’s professional background includes a wide range of responsibilities in product development, product planning, product management, product marketing, data analytics, and executive /operational management. Prior experience includes working in the consumer and commercial electronics industry as Director of Business Line Management at ViewSonic, Director of Product Planning at Samsung Electronics, Director of Connected Products at Kenmore, Director of Product Management at Mitsubishi Digital Electronics and Group Manager at Panasonic.

He has served on CTA committees and the Video Board. He has been an invited speaker for technical and marketing presentations on the consumer and commercial markets for SID, CTA, FCC, Infocomm and NCTA conferences.

David enjoys hiking, exercising, running, refereeing soccer games, and giving back to the community. In his spare time, he substitute teaches and tutors 6th -12th grade students and college students in Math, Science, Accounting, Finance and Economics.

David has a Bachelor of Electrical Engineering and an MBA in Finance and Marketing.