Dr. Nikhil BalramCEO | EyeWay Vision Inc.
Truly Immersive AR will provide a 10x visual experience and disrupt large markets
Current approaches to AR Glasses face technology limitations that force a fundamental trade-off between performance and form factor. Some have prioritized form-factor and produced a "smart-watch-on-the-face" while others have attempted a compromise that resulted in neither a compelling experience nor an acceptable form-factor. AR attempts to hack the way we see reality, placing virtual objects in the real world around us. Our visual system is highly evolved and interacting with it in an un-natural form creates distraction and discomfort. Truly immersive AR addresses this by enabling us to see virtual content in a natural manner that integrates it seamlessly with the real world. EyeWay has developed a truly immersive AR system that will disrupt large markets like entertainment, gaming, e-learning and e-commerce by providing a 10x visual experience. This presentation will explain the requirements for truly immersive AR and EyeWay’s approach to achieving these and bringing products to market.
Dr. Nikhil Balram is CEO of EyeWay Vision Inc. (EVI), a California subsidiary of EyeWay Vision Ltd. focused on developing immersive AR glasses. He previously led the Display Group at Google, which was responsible for developing display systems for all Google consumer hardware, including AR and VR. Previous roles include CEO of Ricoh Innovations Corporation, VP and GM of Digital Entertainment BU at Marvell and CTO of the Display Group at National Semiconductor. He has received numerous awards including the Otto Schade Prize from the Society for Information Display (SID) and a Gold Stevie® Award for Executive of the Year in the Electronics category. Dr. Balram received his B.S., M.S. and Ph.D. in electrical engineering from Carnegie Mellon University.