Jeff Fieldhack

Research Director | Counterpoint
Jeff Fieldhack

Smartphone Market Update and Outlook 2021/2022

Smartphone unit sales fell 10% in 2020. 2021 will be a challenging and interesting year for the smartphone market. There remain serious headwinds including semiconductor shortages, China-US trade tensions, and all regions continue to battle COVID-19. The smartphone market is also seeing opportunities. 5G is rolling out in earnest in 2021. The pandemic has made digital communication vastly more important.

This talk will address all major factors affecting the global smartphone market in 2021 and beyond. How much growth is possible? Which regions? Who will be the next Huawei coming from China? Who will fill the gap left from LG’s exit? Will the next iPhone be another smash hit? What is driving the fast 5G adoption?


Jeff has 25+ years experience in technology research, business development, competitive intelligence, and business management. Prior to joining Counterpoint Research, Jeff held various research & product development roles at Microsoft, Nokia, Roth Capital Partners, and Gartner. Jeff is a member of many telecom industry organizations including Colorado Wireless Association,, CommNexus, and is a regular speaker at major telecom industry events. He was a 4x NCAA all-American in tennis and is a 12-time finisher of the Hawaii Ironman World Championships.