Paul Gagnon

Vice President and Industry Advisor - Consumer Technology | The NPD Group
Paul Gagnon

The Rise of Premium TVs, Permanent or Temporary?

Please join NPD as we look at the past years of sale and examine whether the shift in the market back towards premium ($1000+) TVs is a function of the pandemic or can we expect a permanent return to significant volumes at those higher prices? How have retailers and brands adjusted promotional strategies, and what is the consumer reaction? Have consumers fundamentally altered their view of the value of the TV, especially the primary TV, in their homes? What is the role that retail has played in that shift? What is the role of the increased importance of Smart TVs in the growth in value? Are consumers more focused on the better technology platforms that the industry continues to develop as providing a higher value to them? How does this impact the outlook for the TV market over the next 3 years?


As the Vice President and Industry Advisor for Consumer Technology at NPD, Paul Gagnon covers the market for TVs and advises on other display-related consumer electronics. Paul has more than 25 years of experience within the consumer electronics industry.

His interests are at the intersection of consumer electronics technology, devices, and applications. Paul is an expert on supply chain factors and their impacts on product featuring and strategy, and the likely end-market consumer response to those decisions. He is knowledgeable about display technologies and their application in consumer electronics. Paul joined NPD after leading the Consumer Devices research team at Omdia, formerly IHS Markit, and leading the TV sets research team at NPD DisplaySearch. He also has years of experience working within consumer electronics manufacturing and retailing. Paul holds a Master of Science in business analytics and a Bachelor of Science in business from San Diego State University in San Diego, California.