Paul Gagnon

The Complete TV Consumer

As the pandemic-era wanes amid a looming economic downturn, the entire TV value chain is facing a shifting consumer demand environment. Consumers are more cautious with spending and shifting how they allocate the share of wallet on discretionary purchases. With TV demand surging in 2020-2021, surely pulling demand forward, understanding the consumer better is critical to gain market share. This talk will focus on how the TV market in the US is performing so far in 2023, how the consumer is reacting to economic headwinds and what to expect in the next 12-24 months.

As VP & Industry Advisor – Consumer Tech at Circana (formerly The NPD Group and IRI), Paul Gagnon covers the market for TVs and advises on other display-related consumer electronics. Paul has more than 25 years of experience within the consumer electronics industry.

His interests are at the intersection of consumer electronics technology, devices, and applications. Paul is an expert on supply chain factors and their impacts on product featuring and strategy, and the likely end-market consumer response to those decisions. He is knowledgeable about display technologies and their application in consumer electronics. Paul joined Circana (formerly The NPD Group and IRI) after leading the Consumer Devices research team at Omdia, formerly IHS Markit, and leading the TV sets research team at NPD DisplaySearch. He also has years of experience working within consumer electronics manufacturing and retailing. Paul holds a Master of Science in business analytics and a Bachelor of Science in business from San Diego State University in San Diego, California.

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