Paul Gray

Senior Research Manager | Omdia
Paul Gray

Evolution and Volatility: the Global TV Market Outlook

As the effects of the pandemic fade in developed regions, new factors are coming into play, not least the war in Ukraine. Consumers face pressures on their spendable income, but at the same time new technologies such as QD-OLED and mini-LED are coming to market. The presentation will discuss how consumer viewing behavior evolved over the pandemic, how TV brands and suppliers responded and how familiar and new forces will shape the TV market of the mid-2020s.


Paul Gray leads the home devices research, spanning television sets, smart home, consumer electronics, and domestic appliances. His main research area is TV sets, focusing on the European region, broadcast technology, smart TV, and new TV features. Paul is also heavily engaged in researching the development of the Ultra HD ecosystem.

He joined Omdia, formerly IHS Markit, more than 10 years ago. With more than 30 years’ experience in the TV set supply chain working for NXP and Philips in semiconductors and displays, Paul continues to research the TV set business. He has also worked on wearable and media devices and has tracked and forecast the smart TV business from its very beginning. Paul has been cited by, among others, the Financial Times, Korea Times, Korea Daily, Nikkei, and Le Monde. He has also offered expert viewpoints in online, radio, and television programming. Paul holds a degree in electrical engineering and a diploma in industrial studies.