Rita Li

Director of China Operations | DSCC
Rita Li

Innovations in flat panels continue to push the envelope on display picture performance while managing the most price-sensitive applications in the display industry. The outlook of the China OLED market brings a major display supply to the mobile application landscape.

This speech will explore:

  • Technologies in investment/Capex and display applications in the display industry in China
  • Strategies for new investment directions under the trend of oversupply of OLED capacity
  • Chinese OLED Makers market share and respective customer supply relationships

Rita Li joined DSCC as Director of China Operations. She has over 10 years of experience working in in the flat panel industry.

Ms. Li joined Universal Scientific Industrial (USI) in 2007 as a Business Development Manager, covering all supply chain management internally and maintaining key client relationships with AUO, Innolux and others. Her product line was PCBA - a key component to panel suppliers.

In 2010, she joined NPD DisplaySearch in a sales and marketing role and worked at DisplaySearch for five years. She played a key role in developing the China business in terms of report sales, consulting and events. She also developed new business for the company in the solar/PV market. Ms. Li is deeply familiar with the China flat panel industry, from materials to brands and OEMs.

​After IHS acquired DisplaySearch in 2014, Ms. Li moved to a public display solutions company that brought metal mesh technologies to the China market in 2015. She quantified the market size and outlook for large-size touch pads for the company.