Rita Li

Director of China Operations | DSCC
Rita Li Global23

China's flexible OLED suppliers have gained share through fierce price competition and have helped grow the flexible OLED market at the expense of rigid OLEDs. Moving forward, China’s OLED suppliers need to continue to raise their technical capabilities under brand’s requirements to keep up with Samsung Display which continues to raise the bar on display performance and quality. This presentation will examine each Chinese OLED suppliers’ strategy including technology commercialization plans, capacity, allocation by customer, price trends and cost reduction efforts.


Rita Li joined DSCC as Director of China Operations. She has over 10 years of experience working in in the flat panel industry.

Ms. Li joined Universal Scientific Industrial (USI) in 2007 as a Business Development Manager, covering all supply chain management internally and maintaining key client relationships with AUO, Innolux and others. Her product line was PCBA - a key component to panel suppliers.

In 2010, she joined NPD DisplaySearch in a sales and marketing role and worked at DisplaySearch for five years. She played a key role in developing the China business in terms of report sales, consulting and events. She also developed new business for the company in the solar/PV market. Ms. Li is deeply familiar with the China flat panel industry, from materials to brands and OEMs.

​After IHS acquired DisplaySearch in 2014, Ms. Li moved to a public display solutions company that brought metal mesh technologies to the China market in 2015. She quantified the market size and outlook for large-size touch pads for the company.