Roger Lanctot

Director Automotive Connected Mobility | Strategy Analytics
Roger Lanctot

Displays Redefine In-Vehicle Customer Engagement

Technology is enabling larger, higher resolution displays in vehicles and the ability to interface with higher resolution sources and richer content. The need to render in-dash and head-up display experiences that are mission critical for safety applications as well as engaging for content consumption is fueling the drive to redefine the in-cabin experience. Combined with new user interfaces, driver monitoring systems, haptics, and touch screens means that displays are increasing important for building brand connections for car makers. This presentation will look at the underlying enabling technologies and applications fueling the shift toward wider, taller, richer in-vehicle displays and the implications for the industry.


As a Director in the Global Automotive Practice, Roger Lanctot has a powerful voice in the definition of future trends in automotive safety, powertrain, and infotainment systems. Roger draws more than 30 years’ experience in the technology industry as an analyst, journalist, and consultant. Roger has conducted and participated in major industry studies, created new research products and services, and advised clients on strategy and competitive issues throughout his career. His privileged relationships and extraordinary connectedness help keep Strategy Analytics in the forefront of industry thought leadership.

Roger is a prolific blogger and frequent keynote speaker at industry events. He is on the advisory boards of AutomobilityLA (part of the L.A. Auto Show), MaaS America, the Car Sharing Association, and the ITU’s Future Networked Car event (which takes place annually at the Geneva Motor Show). Roger’s industry leadership has been recognized by induction in the TU-Auto Hall of Fame (Informa).

Roger holds an AB in English from Dartmouth College.