Dr. Thomas Seder

Holography in Future Automotive Displays

The automotive industry recognizes the vibrant development of augmented reality (AR) technology and identifies that it will be a great enhancement for the business. Recently, AR head-up displays (HUDs) are showcased with fascinating and useful applications. Several automotive OEMs advertise their intent to implement AR HUDs in future programs. We will focus on HUDs, provide an overview of AR HUD use cases, the requirements to create AR experience, and review the enabling technology. Specifically, we will review and describe the key elements of phase holography and the use of this powerful technology to achieve a compact optical system design.

Dr. Thomas Seder is currently a GM Technical Fellow and Chief Technologist-HMI working within the Vehicle Systems Research Lab of GM R&D. His current research interests are in the area of information architecture and information display to enhance situation awareness during the driving task, display device physics and, particularly, the use of holographic methods to create compelling HUD-based Augmented Reality and Enhanced Vision Systems. Dr. Seder holds a PhD in Physical Chemistry from Northwestern University and an MBA from the University of Iowa.