OLED Panel Shipments Rebound in Q3’23 on Y/Y Growth from Smartphones, Monitors and Tablets

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As revealed in DSCC’s latest release of the OLED Shipment Report – Flash Edition, OLED panel shipments increased 18% Q/Q and 14% Y/Y in Q3’23 to 205M units (Q2’23 saw a 1% Y/Y increase). The Y/Y growth for several applications is a welcome sign indicating that inventory has started to rebalance for some categories after Y/Y declines in 2022 and in the first half of 2023. In Q3’23, by select OLED applications, OLED smartphones panel shipments increased 12% Q/Q and 25% Y/Y in units and OLED TV panel shipments decreased 14% Q/Q and 40% Y/Y in units. More categories and details can be found in the report.

OLED Panel Shipments and Y/Y Growth, Q3’21 – Q3’23

Source: Q4’23 Quarterly OLED Shipment Report – Flash Edition
Source: Q4’23 Quarterly OLED Shipment Report – Flash Edition

In Q3’23, smartphones remained the largest OLED application with a 75% unit share, down from 79% in Q2’23 as a result of gains from smartwatches and tablets.

For OLED smartphones, Apple had 14% Q/Q overall growth with the iPhone 15 series driving significant volumes along with the iPhone 12 Pro Max and iPhone 13 Pro. Samsung shipments had an 11% Q/Q drop as a result of declines for the S23 series. In the Monthly Flagship Smartphone Tracker, we show panel shipments for the S24 series starting in October.

SDC continues to lead in OLED panel shipments with a 45% share, slightly down from Q2’23, on gains from China Star, LGD and Visionox. For SDC, OLED smartphone units were up 16% Q/Q with significant increases from Apple, Vivo and others. For LGD, OLED smartphones units were down 1% Q/Q with declines for the iPhone 13 and iPhone 14, but increases for the iPhone 15 Pro and iPhone 15 Pro Max. For China Star, OLED smartphones were up 33% Q/Q with Xiaomi providing a significant lift.

OLED Panel Shipments by Panel Supplier, Q3’21 – Q3’23

Source: Q4’23 Quarterly OLED Shipment Report – Flash Edition
Source: Q4’23 Quarterly OLED Shipment Report – Flash Edition

DSCC’s long-term forecast for OLED units, revenues, area, panel supplier share, form factor share, brand share, etc., will be available next month. For more information, please contact info@displaysupplychain.com.

About DSCC

DSCC, a Counterpoint Research Company, is the leader in advanced display market research with offices across all the key manufacturing centers and markets of East Asia as well as the US and UK. It was formed by experienced display market analysts from across the display supply chain and delivers valuable insights, data and supply chain analyses on the display industry through consulting, syndicated reports and events. Its accurate and timely analyses help businesses navigate the complexities of the display supply chain.